Shopper Insights Lead - Meats, Cheese, Coffee and Snacking

The Kraft Heinz Company
United States
Workplace: RemoteFull timeUSD 141,500 - 176,900 annuallyFunction: Administration & Executive AssistanceExperience: 10-12 yearsEducation: bachelorsSkills: ["Storytelling","Communication","Leadership","Influencing senior executives","Mentorship"]

Lead shopper insights for the Meat, Cheese, Coffee & Snacking portfolio, translating qualitative and quantitative research into growth strategies across brands, categories, channels, retailers, and consumption occasions. Partner with business unit leadership, brand marketing, sales, innovation, and customer teams to embed shopper insights into plans, innovation, and commercialization. Integrate syndicated data, household panels, retailer loyalty, and custom analytics to create data-driven narratives and predictive insights that strengthen customer partnerships and competitive advantage.

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The Kraft Heinz Company
The Kraft Heinz Company
1 month ago

Shopper Insights Lead - Meats, Cheese, Coffee and Snacking

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Last checked: 29 days agoStatus: Live

Job Summary

Lead shopper insights for the Meat, Cheese, Coffee & Snacking portfolio, translating qualitative and quantitative research into growth strategies across brands, categories, channels, retailers, and consumption occasions. Partner with business unit leadership, brand marketing, sales, innovation, and customer teams to embed shopper insights into plans, innovation, and commercialization. Integrate syndicated data, household panels, retailer loyalty, and custom analytics to create data-driven narratives and predictive insights that strengthen customer partnerships and competitive advantage.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Serve as the shopper insights leader for the Meat, Cheese, Coffee & Snacking business unit and partner with business unit leadership on planning and portfolio growth strategies.
  • •Translate shopper behaviors into actionable strategies to improve penetration, purchase frequency, basket size, and loyalty.
  • •Partner with Innovation, Marketing, and Consumer Insights teams to embed shopper needs across product development and evaluate innovation performance.
  • •Collaborate with channel and customer teams to tailor portfolio strategies for key retailers and strengthen joint selling stories and business planning.
  • •Design research and integrate syndicated data, household panel, retailer loyalty data, shopper research, and custom analytics to build business narratives and predictive insights.

Pay and Benefits

Salary: USD 141,500 - 176,900 annually
Perks:Health InsuranceDentalVision401kPaid LeaveDisabilityLife InsuranceEmployee Assistance

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Behavioral Science, Statistics, or a related field.
  • •10–12+ years of experience in shopper insights, consumer insights, category leadership, or related CPG roles.
  • •Strong experience in food & beverage, especially meat, cheese, coffee, and snacking.
  • •Ability to influence senior executives and shape enterprise-level strategy.
  • •Deep expertise in qualitative and quantitative research and advanced analytics.
Experience:10-12 years
Education:Bachelor's in Marketing, Business, Behavioral Science, Statistics (or related field)
Skills:StorytellingCommunicationLeadershipInfluencing senior executivesMentorship

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn