Senior Digital Design Manager, Laundry Care

Procter & Gamble
United States
Workplace: OnsiteFull timeUSD 110,000 - 165,300 annuallyFunction: Design (Product/UX/UI/Visual)Experience: 5+ yearsEducation: bachelorsSkills: ["Strategic thinking","Leadership","Mentorship","Communication","Learning agility"]

Lead hands-on digital design strategy for the Laundry Care Fabric Enhancers portfolio (Downy, Unstopables, Bounce). Set vision for digital and social ecosystems, define brand identity and product architectures with the Design Director, and partner with Performance Marketing to drive traffic and optimize conversions across digital commerce channels. Manage end-to-end work spanning organic and paid social (TikTok/Meta), digital shelf initiatives, design sprints, reviews/audits, and stakeholder updates, using AI-powered ideation tools.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Procter & Gamble
Procter & Gamble
1 month ago

Senior Digital Design Manager, Laundry Care

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 6 days agoStatus: Live

Job Summary

Lead hands-on digital design strategy for the Laundry Care Fabric Enhancers portfolio (Downy, Unstopables, Bounce). Set vision for digital and social ecosystems, define brand identity and product architectures with the Design Director, and partner with Performance Marketing to drive traffic and optimize conversions across digital commerce channels. Manage end-to-end work spanning organic and paid social (TikTok/Meta), digital shelf initiatives, design sprints, reviews/audits, and stakeholder updates, using AI-powered ideation tools.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Manager level

Key Responsibilities

  • •Define digital shelf and social strategies across the FE brand portfolio, ensuring consistency while optimizing conversion and scalable content.
  • •Lead and develop platform-native organic and paid social content (TikTok and Meta) to drive traffic, build trust, and foster community engagement.
  • •Optimize branded content for digital commerce channels (Walmart, Amazon, Target, Sam’s Club) to drive conversations and sales.
  • •Facilitate design sprints and run design reviews/audits of key DCOM customer and social channels to recommend optimizations.
  • •Lead brand identity and packaging design initiatives (Bounce) and own projects from concept to delivery, iterating based on feedback, testing, and performance data.

Pay and Benefits

Salary: USD 110,000 - 165,300 annually

Key Requirements

  • •Bachelor’s degree in Design, communications, marketing, or a related field.
  • •A portfolio showing hands-on design experience across brand expression, digital, strategy, and execution (digital preferred).
  • •5+ years of experience in Design and Brand Identity.
  • •Experience leading Design Sprints/design thinking and leading teams in best practices.
  • •Proficiency with design tools (e.g., Adobe Creative Suite) and ability to use AI tools and prompt engineering for ideation and workflows.
Experience:5+ yearsBrand identityDigital designSocial mediaDesign sprintsPackaging design
Education:Bachelor's
Skills:Strategic thinkingLeadershipMentorshipCommunicationLearning agility
Tech Stack:TikTokMetaWalmartAmazonTargetSam’s ClubAdobe Creative SuiteAdobe FireflyNano BananaAI toolsPrompt engineering

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Procter & Gamble
Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1837
WebsiteLinkedIn