4 months ago

Manager, Global Account Based Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Strategic, systems-oriented Global Account Based Marketing Manager responsible for defining and scaling Airwallex’s ABM motion across regions. Owns global ABM strategy, operating model, measurement framework, and enablement; partners with Sales, Product Marketing, Marketing Operations, and Regional Marketing to align target accounts and drive multi-market programs from first touch to revenue. Based in San Francisco in a hybrid role.

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Set up and own the global ABM systems foundation, partnering with Marketing Operations to ensure the ABM tech stack, data flows, and integrations are configured for account-level targeting and measurement across all regions
•Design and implement a global attribution and measurement framework for ABM, including standards for tracking, tagging, and multi-touch, account-level reporting from engagement through pipeline and revenue
•Define and evolve the global ABM playbook, including segmentation, account tiering, and 1:1, 1:few, and 1:many frameworks that regional teams follow and localize
•Own global, multi-market ABM campaigns and programs: translate GTM priorities into modular plays that can be “plugged and played” across markets, while regional ABM teams focus on local execution and tactics
•Build standardized tools, templates, and enablement (playbooks, training, documentation, dashboards) so regional ABM and sales teams can consistently execute within the global framework
•Partner closely with Sales, Product Marketing, RevOps, and Regional Marketing to align on target account lists, coverage models, success metrics, and feedback loops that continuously improve targeting, engagement strategies, and campaign performance

Pay and Benefits

Salary: USD 110,000 - 170,000 annually

Equity and Bonus:Equity

Perks:EquityAnnual Bonus

Key Requirements

•Bachelor’s degree or equivalent experience
•6+ years of hands-on experience in account-based marketing, including direct ownership of ABM programs and plays
•Strong analytical skills with experience using data and attribution to inform targeting, engagement strategies, and campaign optimization at the account level
•Experience working across multiple regions or markets and adapting ABM programs for different buying committees, sales motions, and channels
•Demonstrated strength with ABM systems and operations (such as Demandbase or similar platforms, plus marketing automation and CRM), and comfort partnering with Marketing Operations on data, routing, and measurement

Experience:6+ yearsFintechB2B SaaS

Education:Bachelor's

Skills:EntrepreneurialHands-onDetail-orientedCollaborationCommunication

Tech Stack:Demandbase6senseMutinyMarketing AutomationCRMHighspotOutreach

Company Brief

Airwallex

Airwallex is a global payments and financial platform that provides business accounts, cross-border payments, treasury, corporate cards, and embedded finance APIs to help companies manage global financial operations and scale internationally.

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Singapore, Singapore

Founded: 2015

Glassdoor: 3.7

Website LinkedIn Glassdoor

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Airwallex

4 months ago

Manager, Global Account Based Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Set up and own the global ABM systems foundation, partnering with Marketing Operations to ensure the ABM tech stack, data flows, and integrations are configured for account-level targeting and measurement across all regions
•Design and implement a global attribution and measurement framework for ABM, including standards for tracking, tagging, and multi-touch, account-level reporting from engagement through pipeline and revenue
•Define and evolve the global ABM playbook, including segmentation, account tiering, and 1:1, 1:few, and 1:many frameworks that regional teams follow and localize
•Own global, multi-market ABM campaigns and programs: translate GTM priorities into modular plays that can be “plugged and played” across markets, while regional ABM teams focus on local execution and tactics
•Build standardized tools, templates, and enablement (playbooks, training, documentation, dashboards) so regional ABM and sales teams can consistently execute within the global framework
•Partner closely with Sales, Product Marketing, RevOps, and Regional Marketing to align on target account lists, coverage models, success metrics, and feedback loops that continuously improve targeting, engagement strategies, and campaign performance

Pay and Benefits

Salary: USD 110,000 - 170,000 annually

Equity and Bonus:Equity

Perks:EquityAnnual Bonus

Key Requirements

•Bachelor’s degree or equivalent experience
•6+ years of hands-on experience in account-based marketing, including direct ownership of ABM programs and plays
•Strong analytical skills with experience using data and attribution to inform targeting, engagement strategies, and campaign optimization at the account level
•Experience working across multiple regions or markets and adapting ABM programs for different buying committees, sales motions, and channels
•Demonstrated strength with ABM systems and operations (such as Demandbase or similar platforms, plus marketing automation and CRM), and comfort partnering with Marketing Operations on data, routing, and measurement

Experience:6+ yearsFintechB2B SaaS

Education:Bachelor's

Skills:EntrepreneurialHands-onDetail-orientedCollaborationCommunication

Tech Stack:Demandbase6senseMutinyMarketing AutomationCRMHighspotOutreach

Company Brief

Airwallex

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Singapore, Singapore

Founded: 2015

Glassdoor: 3.7

Website LinkedIn Glassdoor