BitGo

3 months ago

Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Lead go-to-market strategy and cross-functional collaboration to position BitGo’s platform across custody, wallets, APIs, and retail/mobile experiences. Own messaging, product launches, and sales enablement across institutional and retail segments, driving adoption and growth through compelling narratives and channel campaigns.

Location: San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own messaging, positioning, and GTM strategy for key BitGo products and features
•Develop deep understanding of customer segments across institutional and retail audiences
•Build buyer personas, use cases, and competitive positioning to differentiate BitGo in the market
•Partner with Product Management to shape roadmap priorities and bring new features to market
•Lead product launches end-to-end, including internal alignment, messaging, and external campaigns

Pay and Benefits

Salary: USD 130,000 - 150,000 annually

Equity and Bonus:Equity

Perks:Health Insurance401kEquityParental LeavePaid Leave

Key Requirements

•4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
•Strong ability to translate technical products into clear customer value propositions
•Experience launching products and working cross-functionally with Product, Sales, and Design
•Familiarity with both institutional and retail user journeys is a plus
•Excellent writing, storytelling, and communication skills

Experience:4-7 yearsFintechSaaSCryptoStartupFinancial services

Skills:CommunicationStorytellingPresentationCross-functional collaborationProject management

Languages:English

Company Brief

BitGo

Provides institutional-grade cryptocurrency custody, wallet, and security solutions including custody services, hot and cold wallet infrastructure, and compliance tools for exchanges, asset managers, and crypto-native businesses.

Industry: Blockchain & Web3

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Valuation: Unicorn (USD 1B+)

Headquarters: Palo Alto, United States

Founded: 2013

Website LinkedIn

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BitGo

3 months ago

Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own messaging, positioning, and GTM strategy for key BitGo products and features
•Develop deep understanding of customer segments across institutional and retail audiences
•Build buyer personas, use cases, and competitive positioning to differentiate BitGo in the market
•Partner with Product Management to shape roadmap priorities and bring new features to market
•Lead product launches end-to-end, including internal alignment, messaging, and external campaigns

Pay and Benefits

Salary: USD 130,000 - 150,000 annually

Equity and Bonus:Equity

Perks:Health Insurance401kEquityParental LeavePaid Leave

Key Requirements

•4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
•Strong ability to translate technical products into clear customer value propositions
•Experience launching products and working cross-functionally with Product, Sales, and Design
•Familiarity with both institutional and retail user journeys is a plus
•Excellent writing, storytelling, and communication skills

Experience:4-7 yearsFintechSaaSCryptoStartupFinancial services

Skills:CommunicationStorytellingPresentationCross-functional collaborationProject management

Languages:English

Company Brief

BitGo

Industry: Blockchain & Web3

Company Size: Large (251 to 1,000 employees)

Growth: Established Company

Valuation: Unicorn (USD 1B+)

Headquarters: Palo Alto, United States

Founded: 2013

Website LinkedIn