Content and Optimisation Manager - 12 months Fixed Term Contract

ASOS
London
Workplace: HybridFull timeFunction: Content & Editorial (Writing/Editing)Skills: ["Leadership","Strategic thinking","Written communication","Verbal communication","Stakeholder management","Data-driven mindset","Organisational skills","Attention to detail"]

Own the onsite experience across ASOS markets by developing experimentation roadmaps and delivering homepage, campaign, and trading content that is relevant, localised, and commercially effective. Lead end-to-end A/B, segmentation, and personalisation testing with Digital Product, streamline global content delivery with trade and marketing teams, and use Adobe and Mixpanel benchmark reporting to identify trends and optimise customer journeys.

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ASOS
ASOS
20 hours ago

Content and Optimisation Manager - 12 months Fixed Term Contract

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Last checked: 15 hours agoStatus: Live

Job Summary

Own the onsite experience across ASOS markets by developing experimentation roadmaps and delivering homepage, campaign, and trading content that is relevant, localised, and commercially effective. Lead end-to-end A/B, segmentation, and personalisation testing with Digital Product, streamline global content delivery with trade and marketing teams, and use Adobe and Mixpanel benchmark reporting to identify trends and optimise customer journeys.
Location: London
Workplace: Hybrid
Employment Type: Full time · 12 months
Job Function: Content & Editorial (Writing/Editing)
Seniority: Manager level

Key Responsibilities

  • •Develop and drive the experimentation roadmap for commercial and trade homepage priorities, partnering to run A/B, segmentation, and personalisation tests and scale winners.
  • •Work with digital trade and marketing delivery teams to streamline homepage, campaign, and trading content across markets, balancing delivery with continuous process improvement.
  • •Create homepage experience strategies for global marketing channel plans to ensure content is relevant, localised, and aligned to business objectives.
  • •Optimise customer journeys in partnership with digital trading and digital product, using performance of curated categories and pop pages to inform decisions.
  • •Lead Content and Optimisation Specialists with objectives and development through one-to-ones, training, and knowledge sharing, while coordinating cross-functionally with trade, commercial, digital product, marketing, and creative.

Pay and Benefits

Perks:Employee DiscountAnnual LeaveAnnual BonusPrivate MedicalLearning Budget

Key Requirements

  • •Build and deliver experimentation roadmaps working closely with Digital Product teams, with solid understanding of tech and product development.
  • •Experience in an online ecommerce business and CMS systems (e.g. Sitecore).
  • •Marketing experience, particularly in own channel marketing.
  • •Experience managing global content across multiple markets, languages, and time zones.
  • •Data and insight driven, using Adobe and Mixpanel to turn performance into recommendations.
Experience:E-commerceRetailPersonalisation
Skills:LeadershipStrategic thinkingWritten communicationVerbal communicationStakeholder managementData-driven mindsetOrganisational skillsAttention to detail
Languages:English (UK)
Tech Stack:AdobeMixpanelSitecore

Company Brief

ASOS
ASOS plc is a UK-based online fashion and beauty retailer selling thousands of branded and own-label products worldwide through its e-commerce platform, targeting young adult customers with fast-fashion, marketplace third-party brands, and integrated logistics and marketing services.
Industry: E-commerce
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2000
Glassdoor
Glassdoor: 3.4
WebsiteLinkedInGlassdoor