Senior Manager Marketing Category Sportstyle Europe

Puma
Germany
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Analytical skills","Cross-functional collaboration","Campaign planning","Strategy alignment","Performance analysis"]

Own the annual category marketing plan for Prime & Select, translating global guidance into regional priorities across Merchandise, Retail, WHS, and E-commerce. Lead integrated campaign planning and execution across marketing, channel, media, and content experts—driving full-funnel programs across consumer touchpoints. Develop category activation concepts, always-on toolkits, and category-led brand experiences, and analyze performance to improve KPIs and ROI across European markets.

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FursaFursa
Puma
Puma
1 hour ago

Senior Manager Marketing Category Sportstyle Europe

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Job Summary

Own the annual category marketing plan for Prime & Select, translating global guidance into regional priorities across Merchandise, Retail, WHS, and E-commerce. Lead integrated campaign planning and execution across marketing, channel, media, and content experts—driving full-funnel programs across consumer touchpoints. Develop category activation concepts, always-on toolkits, and category-led brand experiences, and analyze performance to improve KPIs and ROI across European markets.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Build the annual category marketing plan for Prime & Select based on global guidance and align with Merchandise, Retail, WHS, and Ecom priorities.
  • •Lead integrated campaign planning and execution across regional marketing, channels, media, and content experts, executing locally with cluster/area marketing support.
  • •Drive full-funnel marketing programs across all consumer touchpoints, including always-on activation and storytelling toolkits.
  • •Develop and adapt category-specific activation concepts for key launches and execute category-led brand experiences for priority launches.
  • •Analyze campaign and content performance, share results/actions, and provide structured category insights to global marketing and product teams.

Key Requirements

  • •6–8+ years of category marketing, brand management, or integrated marketing experience in consumer, sports, lifestyle, or fashion.
  • •Experience building annual category marketing plans aligned with global strategies.
  • •Strong full-funnel background including campaign planning, channel activation, and content orchestration.
  • •Ability to lead cross-functional collaboration with Merchandising, Sales, Retail, and E-commerce teams.
  • •Analytical experience evaluating campaign/content performance and business KPIs; experience adapting initiatives across European markets.
Experience:6+ yearsConsumerSportsLifestyleFashionE-commerce
Skills:Analytical skillsCross-functional collaborationCampaign planningStrategy alignmentPerformance analysis

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn