Worldwide Commercial Marketing Specialist

HP
Vancouver
Full timeUSD 83,000 - 127,800 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Effective communication","Results orientation","Learning agility","Digital fluency","Customer centricity"]

Support commercial performance marketing for managed IT audiences by shaping IT value propositions and creating impactful full-funnel content for HP’s premium AI PCs and attach ecosystem. Partner with marketing, agencies, legal, product, and alliance teams to deliver multi-channel campaigns (digital, social, email), define and test narratives, and use audience/product insights to optimize messaging, landing page updates, and measurement/market research. Lead select workstreams and ensure consistent, accurate execution across the journey.

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FursaFursa
HP
HP
1 day ago

Worldwide Commercial Marketing Specialist

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Last checked: 4 hours agoStatus: Live

Job Summary

Support commercial performance marketing for managed IT audiences by shaping IT value propositions and creating impactful full-funnel content for HP’s premium AI PCs and attach ecosystem. Partner with marketing, agencies, legal, product, and alliance teams to deliver multi-channel campaigns (digital, social, email), define and test narratives, and use audience/product insights to optimize messaging, landing page updates, and measurement/market research. Lead select workstreams and ensure consistent, accurate execution across the journey.
Location: Vancouver
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Partner with marketing leads, market managers, agencies, legal, product, and alliance teams to develop and deliver performance marketing initiatives across digital, social, email, and other channels.
  • •Deliver marketing communications strategies, policies, standards, and direction for the assigned business area.
  • •Create and develop end-to-end assets for AI PC and attach, including insights-led value propositions and business cases aligned to goals and brand guidelines.
  • •Define, write, and test narratives and develop creative briefs using audience and product insights, data, and personas to improve marketing content.
  • •Independently lead select workstreams (e.g., playbook development, HP.com landing page updates, measurement/market research, legal/claim approvals, reseller/channel enablement) and ensure consistent messaging across the journey.

Pay and Benefits

Salary: USD 83,000 - 127,800 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionDisability InsuranceLife InsurancePaid LeaveParental Leave

Key Requirements

  • •Bachelor’s degree preferred.
  • •2-4 years of relevant work experience in a related field.
  • •Experience in content marketing, social marketing, data-led planning, digital marketing, and experiential marketing.
  • •Strong project management across complex multi-stakeholder environments.
  • •Ability to analyze data and convert insights into marketing decisions and measurable impact.
Experience:Technology industry
Education:Bachelor's
Skills:Effective communicationResults orientationLearning agilityDigital fluencyCustomer centricity

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn