Adobe Systems

1 day ago

B2B Performance Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Lead global Paid Search strategy for a designated business line, building and optimizing performance across channels to exceed KPIs. Partner cross-functionally with SEO, web, analytics, demand and social teams, and provide insights and quarterly reporting. Shape AI-powered search approaches (Performance Max, AI Max, automated bidding) and manage program budget allocations, landing page and ad testing, and collaboration with search engine reps to drive measurable business outcomes.

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Build and drive global Paid Search strategy and outcomes for the designated business line.
•Lead campaign implementation and optimization to achieve and surpass KPI targets.
•Partner with cross-functional teams (SEO, web, analytics, demand generation, social) to integrate and co-optimize programs.
•Develop and deliver quarterly media plans and business reports across channels.
•Manage program budgets and drive landing page personalization plus creatives/ad copy test plans and global execution.

Pay and Benefits

Salary: USD 148,500 - 215,100 annually

Equity and Bonus:Equity

Key Requirements

•7+ years of experience and a BA/BS degree required.
•Enterprise-level Search and Display strategist experience leading campaigns with proven outcomes.
•Deep hands-on experience with Google Ads, Microsoft/Bing Ads, DV360, AdCloud Display, and other search engines.
•Experience with Adobe Analytics/Web Analytics and bid optimization platforms, including or similar to Adobe AdCloud.
•Proven experience managing campaigns end-to-end and optimizing toward performance goals.

Experience:7+ yearsB2BEnterpriseLead generationProgrammatic advertising

Education:Bachelor's

Skills:Data-drivenAnalyticalOrganizedCommunicationSelf-directed

Tech Stack:Paid SearchGoogle AdsMicrosoft/Bing AdsDV360AdCloud DisplayAdobe AnalyticsWeb AnalyticsBid optimizationAdobe AdCloudPerformance MaxAI MaxAutomated biddingAudience-centric targetingSEOSite SearchMicrosoft OfficeExcelAdobe Advertising platformMultivariate testingLanding page personalization

Company Brief

Adobe Systems

Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Jose, United States

Founded: 1982

Glassdoor: 4.0

Website LinkedIn Glassdoor

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Adobe Systems

1 day ago

B2B Performance Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Build and drive global Paid Search strategy and outcomes for the designated business line.
•Lead campaign implementation and optimization to achieve and surpass KPI targets.
•Partner with cross-functional teams (SEO, web, analytics, demand generation, social) to integrate and co-optimize programs.
•Develop and deliver quarterly media plans and business reports across channels.
•Manage program budgets and drive landing page personalization plus creatives/ad copy test plans and global execution.

Pay and Benefits

Salary: USD 148,500 - 215,100 annually

Equity and Bonus:Equity

Key Requirements

•7+ years of experience and a BA/BS degree required.
•Enterprise-level Search and Display strategist experience leading campaigns with proven outcomes.
•Deep hands-on experience with Google Ads, Microsoft/Bing Ads, DV360, AdCloud Display, and other search engines.
•Experience with Adobe Analytics/Web Analytics and bid optimization platforms, including or similar to Adobe AdCloud.
•Proven experience managing campaigns end-to-end and optimizing toward performance goals.

Experience:7+ yearsB2BEnterpriseLead generationProgrammatic advertising

Education:Bachelor's

Skills:Data-drivenAnalyticalOrganizedCommunicationSelf-directed

Company Brief

Adobe Systems

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Jose, United States

Founded: 1982

Glassdoor: 4.0

Website LinkedIn Glassdoor