Head of Marketing, Franchise Markets (Singapore, SG)

Sephora
Singapore
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Collaboration","Influencing","Strategic thinking","Execution focus","Attention to detail"]

Lead franchise marketing strategy for Sephora’s SEA region, shaping annual and campaign plans with franchise partners across existing markets and new market launches. Drive brand alignment, integrated omni-channel marketing, and go-to-market readiness using regional toolkits and launch guidance. Partner on CRM, loyalty, and customer engagement initiatives, review performance insights for optimization, and maintain strong stakeholder governance across regional and franchise teams.

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FursaFursa
Sephora
Sephora
2 months ago

Head of Marketing, Franchise Markets (Singapore, SG)

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Last checked: 13 hours agoStatus: Live

Job Summary

Lead franchise marketing strategy for Sephora’s SEA region, shaping annual and campaign plans with franchise partners across existing markets and new market launches. Drive brand alignment, integrated omni-channel marketing, and go-to-market readiness using regional toolkits and launch guidance. Partner on CRM, loyalty, and customer engagement initiatives, review performance insights for optimization, and maintain strong stakeholder governance across regional and franchise teams.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Partner with franchise teams to shape annual and campaign marketing plans aligned with Sephora SEA and global brand direction.
  • •Guide franchise partners in translating regional priorities into locally relevant initiatives across established markets and new launches.
  • •Ensure franchise marketing plans and activations consistently reflect Sephora brand identity, campaign framework, and customer experience principles.
  • •Develop integrated marketing plans to support traffic, conversion, and sales across relevant consumer touchpoints using regional toolkits and launch guidance.
  • •Review campaign performance and customer/market feedback to identify optimization opportunities, and support CRM, loyalty, and customer engagement initiatives aligned to regional frameworks.

Key Requirements

  • •Have strong marketing experience in retail, beauty, FMCG, or consumer brands, ideally across multi-market and franchise or market expansion environments.
  • •Bring strong brand and commercial marketing capabilities to translate regional strategy into market-ready plans.
  • •Collaborate effectively across matrixed teams and influence external/partner stakeholders.
  • •Be strategic, brand-conscious, and execution-focused with strong judgement and attention to detail.
  • •Be comfortable operating in complex, multi-market environments and driving outcomes through influence rather than direct control.
Experience:BeautyRetailFMCGConsumer brandsFranchiseMarket expansion
Skills:CollaborationInfluencingStrategic thinkingExecution focusAttention to detail

Company Brief

Sephora
Global retailer of cosmetics, skincare, fragrance and beauty accessories operating physical stores and e-commerce. Sephora offers multi-brand product assortments, in-store services, and digital experiences and is a subsidiary of LVMH.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Paris, France
Founded: 1969
WebsiteLinkedIn