Paid Media Specialist

Hire Hangar
Cape Town, Asunción, Guayaquil, Monterrey, Cairo, Johannesburg, Bogotá, Medellín, Santiago, Montevideo, Lima, Santo Domingo, Buenos Aires, Panama, Mexico City, Nicaragua, Jamaica, Surrey, Honduras
Workplace: RemoteContractUSD 1,500 - 2,000 monthlyFunction: Data Science & Machine LearningSkills: ["Analytical","Experimentation","Organized","Autonomy","Communication"]

Own and optimize paid media campaigns across Meta Ads, Google Ads, and additional channels like Snapchat and YouTube. Track daily performance, run structured A/B tests to improve CAC and ROAS, and reconcile platform data with back-end sales for accurate attribution. Rebuild and scale Google Search and Shopping efforts, maintain performance dashboards with the data team, and ensure compliance with industry advertising policies.

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Hire Hangar
Hire Hangar
4 months ago

Paid Media Specialist

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 48 minutes agoStatus: Closed

Job Summary

Own and optimize paid media campaigns across Meta Ads, Google Ads, and additional channels like Snapchat and YouTube. Track daily performance, run structured A/B tests to improve CAC and ROAS, and reconcile platform data with back-end sales for accurate attribution. Rebuild and scale Google Search and Shopping efforts, maintain performance dashboards with the data team, and ensure compliance with industry advertising policies.
Location: Cape Town, Asunción, Guayaquil, Monterrey, Cairo, Johannesburg, Bogotá, Medellín, Santiago, Montevideo, Lima, Santo Domingo, Buenos Aires, Panama, Mexico City, Nicaragua, Jamaica, Surrey, Honduras
Workplace: Remote
Employment Type: Contract
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Own and manage paid media campaigns across Meta Ads, Google Ads, and additional channels including Snapchat and YouTube.
  • •Monitor daily campaign performance and implement optimizations such as bid strategy adjustments, audience refinements, budget reallocations, and creative testing.
  • •Design and execute structured A/B testing frameworks across creatives, audiences, and landing pages to improve CAC and new customer ROAS.
  • •Analyze and reconcile in-platform data against back-end sales data to ensure attribution accuracy and reporting integrity.
  • •Rebuild and scale Google Ads Search campaigns, support Merchant Center approval for Shopping ads, and collaborate with the creative and data teams to improve reporting and compliance.

Pay and Benefits

Salary: USD 1,500 - 2,000 monthly

Key Requirements

  • •Hands-on paid media experience with proven ownership of Meta Ads campaigns.
  • •Proven new customer acquisition results with measurable improvements in CAC and ROAS.
  • •Strong experimentation mindset designing, running, and documenting structured ad tests.
  • •Proficiency in Google Ads (Search, Display, Performance Max) and experience with attribution tools such as Triple Whale or Northbeam.
  • •Advanced proficiency in GA4 and Google Tag Manager, with ability to resolve discrepancies between platform data and back-end sales data.
Skills:AnalyticalExperimentationOrganizedAutonomyCommunication
Languages:English
Tech Stack:Meta Ads ManagerGoogle AdsSnapchatYouTubeGoogle Analytics 4 (GA4)Google Tag ManagerTriple WhaleNorthbeamGoogle Merchant CenterGoogle WorkspaceSlackZoomAsana

Company Brief

Hire Hangar
Hire Hangar connects high-growth companies with pre-vetted international talent, offering fast, cost-effective full-time and contract-to-hire placements focused on regions like Latin America, South Africa, and Egypt.
Industry: Recruitment Agencies
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Headquarters: New York City, United States
Founded: 2023
WebsiteLinkedInGlassdoor