Digital Activation Lead

Aon
Bengaluru
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 8-10 yearsEducation: bachelorsSkills: ["Leadership","Executive presence","Commercial judgment","Data-driven decision-making","Stakeholder management"]

Lead the development and execution of regional marketing and event activation strategies to drive growth, strengthen brand positioning, and enhance client engagement. Own multi-channel campaign planning, execution, tracking, and reporting, partnering with digital and regional stakeholders to optimize performance using analytics and KPIs. Manage a team of marketing and events professionals while coordinating vendors, budgets, and governance to deliver high-impact programs across a global matrix.

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FursaFursa
Aon
Aon
2 days ago

Digital Activation Lead

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead the development and execution of regional marketing and event activation strategies to drive growth, strengthen brand positioning, and enhance client engagement. Own multi-channel campaign planning, execution, tracking, and reporting, partnering with digital and regional stakeholders to optimize performance using analytics and KPIs. Manage a team of marketing and events professionals while coordinating vendors, budgets, and governance to deliver high-impact programs across a global matrix.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Develop and execute regional marketing and event activation strategies that drive growth and improve client engagement.
  • •Execute multi-channel campaigns in alignment with global buyer programs and regional priorities, including planning, governance, tracking, and reporting.
  • •Collaborate with the Digital Center of Excellence to deliver digital campaigns and optimize performance using analytics and KPIs.
  • •Partner with internal stakeholders and external vendors on content creation, campaign delivery, and operational execution while managing budgets.
  • •Oversee adherence to brand, compliance, financial promotions, and data protection requirements and continuously improve delivery processes.

Key Requirements

  • •Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field, or equivalent practical experience.
  • •8–10 years of B2B marketing, communications, and event management experience.
  • •Experience leading regional activation, including executive stakeholder engagement and team leadership.
  • •Proven ownership of budgets, vendor management, and end-to-end event delivery.
  • •Strong use of analytics to measure performance and optimize campaigns using defined KPIs.
Experience:8-10 yearsB2BEvent managementMarketingCommunications
Education:Bachelor's in English, Journalism, Communications, Marketing
Skills:LeadershipExecutive presenceCommercial judgmentData-driven decision-makingStakeholder management

Company Brief

Aon
Global professional services firm providing risk, retirement, human resources, and insurance brokerage solutions to clients worldwide, including consulting, reinsurance, and data-driven risk management services.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1982
Glassdoor
Glassdoor: 3.9
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