Senior Manager - Incentives

Deliveroo
London
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Analytical rigor","Ownership","Cross-functional collaboration","Stakeholder communication","Follow-through"]

Own rider referral, reactivation incentives, rider hours performance tracking, and applicant target-setting models to strengthen rider supply strategy. Partner with Retention & Resurrection, Acquisition/Conversion/Activation teams, Data Science, Regional Operations, and Rider Marketing to ensure incentive spend is efficient and well-targeted. Build governance, improve causal attribution of initiatives, and deliver clear, defensible performance reporting for senior stakeholders.

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FursaFursa
Deliveroo
Deliveroo
2 days ago

Senior Manager - Incentives

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own rider referral, reactivation incentives, rider hours performance tracking, and applicant target-setting models to strengthen rider supply strategy. Partner with Retention & Resurrection, Acquisition/Conversion/Activation teams, Data Science, Regional Operations, and Rider Marketing to ensure incentive spend is efficient and well-targeted. Build governance, improve causal attribution of initiatives, and deliver clear, defensible performance reporting for senior stakeholders.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Own the rider referral program end-to-end, partnering with Retention & Resurrection to ensure incentive spend is efficient, well-targeted, and governed across the rider lifecycle.
  • •Own rider hours performance tracking end-to-end, partnering across acquisition, conversion, activation, and retention to provide accurate forecast vs actuals with causal attribution.
  • •Own the rider applicant target-setting model used for acquisition forecasting and top-down target alignment, improving accuracy and enabling scenario planning.
  • •Design governance frameworks and ensure robust testing across referrals, retention, resurrection, and activation incentives.
  • •Lead recurring reporting and planning processes, including weekly applicant target setting and annual planning with scenario planning for cost per applicant.

Key Requirements

  • •Experience in Operations, Strategy & Operations, or Growth/Performance Marketing, ideally in a high-growth marketplace or on-demand business.
  • •Proven experience owning incentive programmes or performance-based spend, including budget management and ROI measurement.
  • •Strong quantitative and analytical skills with experience in forecasting, target setting, and/or causal measurement.
  • •Experience partnering with cross-functional teams like Data Science, Regional Operations, and Marketing to align on targets and reporting.
  • •Comfort presenting performance data and recommendations to senior stakeholders.
Experience:MarketplaceOn-demand business
Skills:Analytical rigorOwnershipCross-functional collaborationStakeholder communicationFollow-through

Company Brief

Deliveroo
Deliveroo is a multinational online food and grocery delivery marketplace connecting consumers, restaurants, retailers and riders via its app and platform, operating across multiple countries with fast local delivery and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Unicorn (USD 1B+)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2013
Glassdoor
Glassdoor: 3.4
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