Director of Social and Influencer

Function Health
United States
Workplace: RemoteFull timeFunction: Executive & General ManagementSkills: ["Leadership","Analytical thinking","Cultural intelligence","Accountability","Team building"]

Own Function’s social media and influencer strategy end-to-end, shaping how the brand is seen and who advocates for it. Lead multi-channel social growth and creator programs across organic and paid, translating company priorities into platform-native content for Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook. Build and manage creator/talent relationships with rigor, define success metrics tied to acquisition outcomes, and lead a small team across social, talent, and creator partnerships.

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Function Health
Function Health
3 weeks ago

Director of Social and Influencer

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own Function’s social media and influencer strategy end-to-end, shaping how the brand is seen and who advocates for it. Lead multi-channel social growth and creator programs across organic and paid, translating company priorities into platform-native content for Instagram, TikTok, X, LinkedIn, Reddit, YouTube, Threads, and Facebook. Build and manage creator/talent relationships with rigor, define success metrics tied to acquisition outcomes, and lead a small team across social, talent, and creator partnerships.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own multi-channel social strategy and execution at scale, driving step-changes in reach, engagement, and cultural relevance.
  • •Build and execute an always-on, performance-driven social strategy while maintaining brand integrity and enabling experimentation.
  • •Own full talent/creator strategy across organic and paid—from identification and vetting through ongoing management and performance.
  • •Translate cultural intelligence into ambassador selection, platform strategy, and content direction with defensible creative decisions.
  • •Lead and develop a small team across social, talent, and creator partnerships, setting operating model and performance standards; partner cross-functionally and define accountable metrics tied to business outcomes.

Key Requirements

  • •5+ years owning social strategy, content, and creator or influencer programs at scale, ideally across both in one role.
  • •Proven track record of meaningful channel growth and creator programs that drove real business outcomes.
  • •Experience leading and developing teams with deep real-time operating experience (cultural moments, news cycles, launches, live engagement).
  • •A genuine cultural intelligence practice: explain not just what performed, but why and what it signals about where the audience is heading.
  • •Strong analytical instincts with fluency tying social/creator performance to growth metrics; experience managing creator and talent relationships.
Skills:LeadershipAnalytical thinkingCultural intelligenceAccountabilityTeam building
Tech Stack:InstagramTikTokXLinkedInRedditYouTubeThreadsFacebook

Company Brief

Function Health
Function Health develops digital health solutions to support chronic disease management, delivering personalized care pathways, remote monitoring, and patient engagement tools to improve outcomes and reduce healthcare costs for people with long-term conditions.
Industry: HealthTech
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