Director, BU - Football & SPSP, Brand adidas (Seoul, KR)

Adidas
Seoul
Full timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Leadership","Strategy development","Communication","Negotiation","Influencing"]

Lead adidas Football Korea as a General Manager, driving the transformation of Football into the No.1 football brand through category leadership, market share growth, consumer-centric innovation, and cultural relevance. Own the end-to-end Football business agenda across Product, Distribution, Activation, and Marketplace Excellence, balancing short-term commercial performance with long-term brand leadership while building authentic partnerships across the Korean football ecosystem.

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Adidas
Adidas
2 hours ago

Director, BU - Football & SPSP, Brand adidas (Seoul, KR)

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Job Summary

Lead adidas Football Korea as a General Manager, driving the transformation of Football into the No.1 football brand through category leadership, market share growth, consumer-centric innovation, and cultural relevance. Own the end-to-end Football business agenda across Product, Distribution, Activation, and Marketplace Excellence, balancing short-term commercial performance with long-term brand leadership while building authentic partnerships across the Korean football ecosystem.
Location: Seoul
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the Football & SPSP ambition roadmap and annual business planning, including quarterly market share targets and cross-functional execution.
  • •Drive profitable growth by balancing sell-in and sell-out performance and closing market share gaps against key competitors.
  • •Develop football culture and consumer ecosystem leadership through partnerships, storytelling, trial/seeding, and grassroots/community activation.
  • •Define and lead channel growth strategy, expanding position in key specialty and football/SPSP accounts in partnership with Sales.
  • •Lead football franchise and local creation initiatives, including launch excellence, Korea-first product/collaboration opportunities, and KPI ownership (Market P&L, sell-out, inventory health, market share).
Travel: Medium travel

Key Requirements

  • •10+ years of experience in merchandising/product and marketing/sales/retail, with regional experience preferred.
  • •Proven leadership and management abilities, including managing a diverse team and complex matrix organizations.
  • •Strong cross-functional stakeholder management across commercial functions (e.g., marketing, sales) and support functions (finance preferred).
  • •Broad merchandising expertise and demonstrated success influencing global stakeholders to drive local relevance.
  • •University degree in Business or equivalent professional experience; fluent in English and fluent in local language preferred.
Experience:10+ yearsFootballMerchandisingRetailMarketingSales
Education:Bachelor's in Business
Skills:LeadershipStrategy developmentCommunicationNegotiationInfluencing
Languages:English

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor