Lifecycle Marketing Manager, Capital

Stripe
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Strategy","Execution","Analysis","Collaboration","User-experience focus"]

Drive the strategy, execution, and optimization of scaled lifecycle campaigns that improve user journeys and drive demand and revenue growth. Own lifecycle programs across email and in-product notifications, using marketing automation, behavioral data, and ML-based techniques for personalization. Analyze performance, turn insights into actionable targets, and partner cross-functionally with Growth, Product, Engineering, Data Science/Analytics, Sales, and Marketing to socialize learnings and improve results.

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FursaFursa
Stripe
Stripe
1 month ago

Lifecycle Marketing Manager, Capital

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Last checked: 2 hours agoStatus: Live

Job Summary

Drive the strategy, execution, and optimization of scaled lifecycle campaigns that improve user journeys and drive demand and revenue growth. Own lifecycle programs across email and in-product notifications, using marketing automation, behavioral data, and ML-based techniques for personalization. Analyze performance, turn insights into actionable targets, and partner cross-functionally with Growth, Product, Engineering, Data Science/Analytics, Sales, and Marketing to socialize learnings and improve results.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Drive ideation, strategy, and execution of scaled lifecycle campaigns across email and in-product notifications to improve product activation, revenue, cross-sell, and retention
  • •Identify customer needs, ideate solutions to improve user experience, and generate user-driven insights to guide campaign strategy and optimization
  • •Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
  • •Analyze trends and develop actionable insights to optimize performance against targets and share learnings
  • •Collaborate with stakeholders across Growth, Product, Engineering, Data Science, Analytics, Sales, and Marketing

Key Requirements

  • •7+ years of work experience
  • •5+ years designing and launching marketing campaigns
  • •3+ years analyzing and taking action on marketing campaign performance
  • •3+ years writing marketing briefs
  • •3+ years leveraging data and ML-driven techniques
Experience:7+ years
Skills:StrategyExecutionAnalysisCollaborationUser-experience focus
Languages:English
Tech Stack:EmailIn-product notificationsMarketing automationBehavioral dataMLMarketoSalesforceSalesloft

Company Brief

Stripe
Provides payment processing APIs and financial infrastructure for internet businesses. Powers online payments for millions of companies from startups to Fortune 500s.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2010
Glassdoor
Glassdoor: 4.2
WebsiteLinkedInGlassdoor