Ads Product Marketing Manager

Netflix
New York, Los Angeles
Workplace: OnsiteFull timeUSD 240,000 - 362,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Communication","Storytelling","Teamwork","Project management","Attention to detail"]

Drive global go-to-market strategy for Netflix’s client-facing ad products, partnering with ad product, sales, measurement, policy, and marketing teams. Translate product capabilities into market-facing narratives, influence product development using competitive and customer insights, and create go-to-market materials and demos. Align stakeholders for launches and tentpole events (CES, Upfront, Cannes) while collaborating with research to shape audience and industry-driven positioning.

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FursaFursa
Netflix
Netflix
1 month ago

Ads Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Drive global go-to-market strategy for Netflix’s client-facing ad products, partnering with ad product, sales, measurement, policy, and marketing teams. Translate product capabilities into market-facing narratives, influence product development using competitive and customer insights, and create go-to-market materials and demos. Align stakeholders for launches and tentpole events (CES, Upfront, Cannes) while collaborating with research to shape audience and industry-driven positioning.
Location: New York, Los Angeles
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Lead go-to-market efforts for new and existing ad product solutions in partnership with cross-functional stakeholders.
  • •Establish a customer/market feedback loop to inform product development using competitive landscape and market trends.
  • •Develop marketing deliverables (e.g., external materials, demos, and assets) that clearly communicate ad product solutions.
  • •Coordinate rollout of ad solutions in tentpole events (e.g., CES, Upfront, Cannes) across teams.
  • •Collaborate with comms, ad product, marketing, and research teams to translate ad strategy into sales messaging and audience insights.

Pay and Benefits

Salary: USD 240,000 - 362,000 annually
Equity and Bonus:Equity
Perks:Health Insurance401kEquityDisabilityHsaPaid LeaveLife Insurance

Key Requirements

  • •7-10+ years of product marketing experience in programmatic advertising and/or B2B advertising.
  • •Strong cross-functional partnership on product strategy, positioning/narratives, and GTM launches.
  • •Excellent communication and storytelling skills, with comfort interpreting research data.
  • •Strong project management and organizational skills, able to manage multiple projects under tight timelines.
  • •High-level understanding of product growth and experience creating detailed, actionable product briefs.
Experience:7+ yearsProgrammatic advertisingB2B advertisingAd techAd-supported streaming
Skills:CommunicationStorytellingTeamworkProject managementAttention to detail

Company Brief

Netflix
Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.
Industry: Streaming Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Los Gatos, United States
Founded: 1997
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