Director, Public Relations

Thumbtack
United States
Workplace: RemoteFull timeFunction: Communications, PR & CommunitySkills: ["Leadership","Communication","Strategic thinking","Crisis management","Editorial judgment"]

Lead Thumbtack's earned media and public relations strategy, shaping brand narrative across consumer, trade, and corporate audiences. Build and mentor a high-performing team and agency ecosystem, guide crisis response, and partner with senior stakeholders to drive business outcomes through bold, differentiated storytelling in a rapidly evolving media landscape enhanced by AI.

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Thumbtack
Thumbtack
2 months ago

Director, Public Relations

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Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Lead Thumbtack's earned media and public relations strategy, shaping brand narrative across consumer, trade, and corporate audiences. Build and mentor a high-performing team and agency ecosystem, guide crisis response, and partner with senior stakeholders to drive business outcomes through bold, differentiated storytelling in a rapidly evolving media landscape enhanced by AI.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Define and own a PR strategy built for a brand in motion, one that moves with the narrative, anticipates the media landscape, and isn't afraid to pioneer spaces without a roadmap
  • •Serve as the senior voice and strategic lead for all earned media, narrative development, and crisis management working to connect Thumbtack's why to stories that resonate across consumer, trade, and corporate channels
  • •Lead integrated comms campaigns end to end: from story development and spokesperson prep through pitch execution and coverage analysis
  • •Build, hire, and develop a high-performing team and agency ecosystem, attracting talent who shares a bias for bold, intentional storytelling
  • •Design and continuously improve workflows, messaging frameworks, and rapid-response systems that enable speed and creative conviction

Key Requirements

  • •10+ years of experience in public relations, communications, or earned media, with 3+ years of demonstrated people leadership.
Experience:Public relationsEarned media
Skills:LeadershipCommunicationStrategic thinkingCrisis managementEditorial judgment
Languages:English
Tech Stack:AIData analytics

Company Brief

Thumbtack
Provides an online marketplace connecting local service professionals (home improvement, events, lessons, and more) with customers seeking quotes, reviews, and booking tools to hire vetted contractors and providers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn