Principal Program Manager, Digital Customer Acquisition (m/f/d) (Berlin, Germany)

Sonova
Berlin
Workplace: HybridFull timeFunction: Program & Project Management (PMO)Experience: 15+ yearsSkills: ["Stakeholder management","Cross-functional collaboration","Strategic planning","Execution in ambiguity","Roadmap alignment"]

Lead the creation of a new digital customer acquisition platform and operating model from scratch. Own end-to-end program delivery across Product, Engineering, Marketing, Analytics, and external partners—defining processes, governance, measurement frameworks, and commercial logic. Serve as Product Owner to translate business needs into scalable digital solutions, and build data and reporting systems to drive growth, conversion optimization, and informed decision-making.

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FursaFursa
Sonova
Sonova
4 days ago

Principal Program Manager, Digital Customer Acquisition (m/f/d) (Berlin, Germany)

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Last checked: 50 minutes agoStatus: Live

Job Summary

Lead the creation of a new digital customer acquisition platform and operating model from scratch. Own end-to-end program delivery across Product, Engineering, Marketing, Analytics, and external partners—defining processes, governance, measurement frameworks, and commercial logic. Serve as Product Owner to translate business needs into scalable digital solutions, and build data and reporting systems to drive growth, conversion optimization, and informed decision-making.
Location: Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Program & Project Management (PMO)
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead the design and implementation of a new digital customer acquisition business model and platform.
  • •Build processes, governance, reporting frameworks, commercial logic, and measurement capabilities for scaled digital operations.
  • •Drive complex cross-functional programs across Product, Engineering, Marketing, Analytics, and commercial teams.
  • •Act as Product Owner to translate business needs into scalable digital solutions with development teams.
  • •Establish data, reporting, and performance measurement frameworks to support growth and decision-making.

Pay and Benefits

Perks:Paid LeaveLearning BudgetGym MembershipMobility Allowance

Key Requirements

  • •15+ years of experience in digital product management, digital business building, platform development, or related fields.
  • •Proven experience building products/platforms/business models/operating structures from scratch.
  • •Strong track record leading large-scale, cross-functional strategic programs.
  • •Deep knowledge of digital marketing and online customer acquisition, including conversion optimization and UX/MarTech ecosystems.
  • •Excellent stakeholder management with the ability to influence senior leaders; fluent English and strong German.
Experience:15+ yearsDigital marketingPlatform developmentDigital product managementMarTech
Skills:Stakeholder managementCross-functional collaborationStrategic planningExecution in ambiguityRoadmap alignment
Licenses:LinkedIn Learning license
Languages:EnglishGerman

Company Brief

Sonova
Designs, manufactures, and distributes hearing care solutions including hearing aids, cochlear implant accessories, and wireless communication devices, serving audiologists and consumers worldwide through clinics, retail networks, and distribution partners.
Industry: Medical Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stäfa, Switzerland
Founded: 1947
Website