Brand Communications Director

Procter & Gamble
United States
Workplace: OnsiteFull timeUSD 144,000 - 190,000 annuallyFunction: Communications, PR & CommunityExperience: 8-10 yearsEducation: bachelorsSkills: ["Communication","Leadership","Strategic thinking","Collaboration","Influencer management"]

Lead communications for a new brand-centric venture at P&G, directing strategic PR and earned media, digital and social strategy, influencer programs, and stakeholder engagement. Build and scale a digital-first brand footprint, manage external agencies, and drive measurable business impact in a startup-like venture within a corporate setting.

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Procter & Gamble
Procter & Gamble
2 months ago

Brand Communications Director

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 days agoStatus: Live

Job Summary

Lead communications for a new brand-centric venture at P&G, directing strategic PR and earned media, digital and social strategy, influencer programs, and stakeholder engagement. Build and scale a digital-first brand footprint, manage external agencies, and drive measurable business impact in a startup-like venture within a corporate setting.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Lead overall PR and communications planning for brand initiatives launches and go-to-market phases; define strategies and assets and provide strategic counsel to shape internal and external communications.
  • •Define and drive earned media campaigns; cultivate relationships with top-tier media and integrate traditional PR with brand digital strategies to protect brand reputation.
  • •Establish and scale the brand's digital and social footprint; collaborate with marketing to design social commerce initiatives and monitor trends for content strategy and community management.
  • •Develop and implement a foundational KOL/influencer program to drive brand trial and engagement; build relationships with NGOs, industry experts, and retail partners.
  • •Select and manage external PR/communications agencies; measure activations, manage budgets, and report ROI.
Travel: Medium travel

Pay and Benefits

Salary: USD 144,000 - 190,000 annually

Key Requirements

  • •Bachelor's degree in a relevant field
  • •8-10 years of professional experience in Brand Communications, PR, or related fields; startup experience or corporate venture arm preferred
  • •Proven leadership and strategic influence; ability to influence senior leadership in a matrixed environment
  • •Exceptional communication skills; ability to translate product innovations into consumer-facing narratives and manage agency briefs
  • •Strong interest in media, digital and consumer trends; comfortable with change, travel, and cross-functional collaboration
Experience:8-10 yearsBrand communicationsPRMedia relations
Education:Bachelor's
Skills:CommunicationLeadershipStrategic thinkingCollaborationInfluencer management
Tech Stack:Digital marketingSocial mediaBrand strategy

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Procter & Gamble
Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1837
WebsiteLinkedIn