Director, STANLEY Brand Commercialization, North America

Lead STANLEY’s North America brand commercialization by driving category management strategies and building commercial partnerships to expand distribution and grow market share. Manage a team of category analysts and collaborate with channel and sales partners to develop and execute channel and go-to-market (GTM) plans aligned to key category priorities. Own trade partnership plans, sell-in messaging, PLM and SKU rationalization, and business performance rhythms using monthly operating systems and operating metrics.