Senior Product Marketing Manager, Freshservice

Freshworks
Boston
Workplace: HybridFull timeUSD 180,000 - 222,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Written communication","Verbal communication","Strategic thinking","Cross-functional collaboration","Prioritization"]

Own the go-to-market strategy and narrative for Freshservice’s core ITSM and Enterprise Service Management (ESM) offerings. Build positioning and messaging, lead end-to-end product launches, and enable sales with competitive insights and deal-accelerating content. Partner with Analyst Relations to shape the market narrative with Gartner, Forrester, IDC, and more, turning customer/competitive insights into actions across product and roadmap decisions.

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Freshworks
Freshworks
22 hours ago

Senior Product Marketing Manager, Freshservice

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Last checked: 5 hours agoStatus: Live

Job Summary

Own the go-to-market strategy and narrative for Freshservice’s core ITSM and Enterprise Service Management (ESM) offerings. Build positioning and messaging, lead end-to-end product launches, and enable sales with competitive insights and deal-accelerating content. Partner with Analyst Relations to shape the market narrative with Gartner, Forrester, IDC, and more, turning customer/competitive insights into actions across product and roadmap decisions.
Location: Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own go-to-market strategy for Freshservice’s ITSM and ESM products.
  • •Craft messaging and positioning to help customers understand why Freshservice wins.
  • •Lead product launches from strategy through execution with Product, Sales, Marketing, Customer Success, and PR.
  • •Enable sales with messaging, competitive insights, and content that accelerates deals.
  • •Partner with Analyst Relations and measure launch/messaging performance, using insights to refine positioning and inform product decisions.

Pay and Benefits

Salary: USD 180,000 - 222,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionDisability InsuranceLife InsuranceEquityEsppPaid LeaveCommuter BenefitsWellness StipendParental LeaveAdoption Leave

Key Requirements

  • •8+ years of experience in product marketing, focused on enterprise SaaS or enterprise software.
  • •Demonstrated ownership of product launches end-to-end, not just one workstream.
  • •Exceptional written and verbal communication skills to translate complex ITSM and AI into clear, value-driven messages.
  • •Proven collaboration with cross-functional teams including Product and Sales.
  • •Strong sales enablement experience and ability to influence product, sales, and marketing without formal authority.
Experience:8+ yearsEnterprise SaaSEnterprise softwareITSMAIService management
Skills:Written communicationVerbal communicationStrategic thinkingCross-functional collaborationPrioritization
Languages:English (US)
Tech Stack:AIITSMEnterprise Service Management (ESM)GartnerForresterIDC

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor