Marketing Science Manager

Lime
United States
Workplace: RemoteFull timeUSD 112,000 - 154,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: mastersSkills: ["Communication","Presentation","Experimentation mindset","Strategic thinking","Stakeholder alignment"]

Own marketing science initiatives that translate business goals into data-science problems, then turn results into actionable, measurable growth strategy. Analyze user behavior to recommend data-driven campaigns, design and test lifecycle flows (onboarding, retention, win-back), and build/optimize attribution and marketing models (segmentation, clustering, churn prediction). Collaborate with marketing leadership while leveraging CRM and MarTech platforms like Appsflyer and Braze.

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Lime
Lime
3 days ago

Marketing Science Manager

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Last checked: 12 hours agoStatus: Live

Job Summary

Own marketing science initiatives that translate business goals into data-science problems, then turn results into actionable, measurable growth strategy. Analyze user behavior to recommend data-driven campaigns, design and test lifecycle flows (onboarding, retention, win-back), and build/optimize attribution and marketing models (segmentation, clustering, churn prediction). Collaborate with marketing leadership while leveraging CRM and MarTech platforms like Appsflyer and Braze.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Analyze user behavior and trends to uncover growth opportunities and recommend data-driven marketing campaigns with rigorous measurement.
  • •Translate business challenges into data science problems and present findings clearly to business stakeholders.
  • •Design, test, iterate, and measure user lifecycle flows, including onboarding, retention, and dormancy/win-back campaigns.
  • •Architect CRM data streams and build attribution/measurement for marketing to optimize CAC/LTV dynamics.
  • •Develop and deploy marketing-focused models (response models, clustering, persona segmentation, churn prediction) and use them to guide experiments and KPI strategy.

Pay and Benefits

Salary: USD 112,000 - 154,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kHsaPaid LeaveParental LeaveLife InsuranceDisability InsuranceLearning Budget

Key Requirements

  • •5+ years of experience in a marketing science/marketing analytics role.
  • •Master’s degree or higher in a quantitative discipline (e.g., mathematics, statistics, data science, econometrics).
  • •Highly proficient in SQL and Python, with strong conceptual knowledge of machine learning.
  • •Deep experience using model outputs to drive continuous A/B testing, experimentation, and campaign iterations.
  • •Comfortable leveraging marketing technology platforms such as Braze and Appsflyer (nice to have: Braze or other CRM expertise).
Experience:5+ yearsMarketing scienceMarketing analyticsExperimentationA/B testingMarketing technologyCRM
Education:Master's in Quantitative discipline
Skills:CommunicationPresentationExperimentation mindsetStrategic thinkingStakeholder alignment
Tech Stack:SQLPythonMachine learningAppsflyerBrazeCRMA/B testingMarketing attributionData streamsOnboardingRetentionWin-back

Company Brief

Lime
Lime operates a global shared electric vehicle network offering e-bikes and e-scooters for short urban trips, partnering with cities and platforms to expand micromobility and reduce car usage.
Industry: Mobility Platforms
Company Size: Large (251 to 1,000 employees)
Revenue: USD 500M to 1B
Growth: Scaleup
Valuation: USD 500M to 1B
Funding: Private Equity Backed
Headquarters: San Francisco, United States
Founded: 2017
Glassdoor
Glassdoor: 3.3
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