SEM Senior Manager

Xero
Australia
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Stakeholder management","Problem-solving","Collaboration","Proactive"]

Shape Xero’s global Paid Search program by evolving its technical foundations and delivering scalable automation. Build and operationalise AI-powered SEM workflows for optimisation, analysis, reporting, and bidding/decisioning with robust validation and measurement. Partner with Data Science, Marketing Technology, Product, CRO, and performance marketing teams to connect data and emerging AI/search capabilities to measurable growth across markets.

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FursaFursa
Xero
Xero
17 hours ago

SEM Senior Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Shape Xero’s global Paid Search program by evolving its technical foundations and delivering scalable automation. Build and operationalise AI-powered SEM workflows for optimisation, analysis, reporting, and bidding/decisioning with robust validation and measurement. Partner with Data Science, Marketing Technology, Product, CRO, and performance marketing teams to connect data and emerging AI/search capabilities to measurable growth across markets.
Location: Australia
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Evolve the technical foundations of Xero’s global SEM program to improve scalability, automation, and performance.
  • •Build and operationalise AI-powered workflows that automate optimisation, analysis, reporting, and operational processes.
  • •Advance AI-driven SEM capabilities, including automated bidding and decision-making systems, with robust validation, guardrails, and measurement.
  • •Identify and deliver new automation opportunities by converting manual or complex SEM processes into scalable, reusable solutions.
  • •Partner across Data Science, Marketing Technology, Product, and CRO to connect data, AI, and emerging technology into the SEM ecosystem.

Key Requirements

  • •Deep, hands-on SEM expertise managing large-scale, multi-market Paid Search programs and strong knowledge of Google Ads and SA360, including modern bidding and automation.
  • •Proven ability designing and deploying technical automation/workflows that solve real performance marketing problems.
  • •Hands-on experience with AI and workflow orchestration tools such as Tray.ai, AirOps, n8n, Make, Zapier, OpenAI, Claude, or similar technologies.
  • •Strong analytical and problem-solving skills to translate complex performance and technical challenges into clear actions.
  • •Ability to translate complex technical concepts into recommendations and influence senior stakeholders.
Skills:CommunicationStakeholder managementProblem-solvingCollaborationProactive
Tech Stack:Google AdsSA360AutomationAITray.aiAirOpsN8nMakeZapierOpenAIClaudeScripting

Company Brief

Xero
Provides cloud-based accounting, payroll, and financial management software for small and medium-sized businesses, enabling invoicing, bank reconciliation, reporting, and integrations with third-party apps globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Wellington, New Zealand
Founded: 2006
WebsiteLinkedIn