Product Manager - ASO/SEO

Gate.io
China
Workplace: RemoteFull timeFunction: Product ManagementExperience: 3+ yearsSkills: ["Communication","Collaboration","Data analysis","Responsibility","Work under pressure"]

Drive ASO and SEO strategy for crypto/finance apps using data-driven keyword research, competitor analysis, and store-listing optimization. Create high-quality app store metadata (titles, descriptions, screenshots, and videos), monitor performance metrics like downloads, conversion, and retention, and iterate continuously to improve rankings and user acquisition. Collaborate with design, development, and marketing teams on A/B testing to ensure ASO and SEO alignment.

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FursaFursa
Gate.io
Gate.io
1 year ago

Product Manager - ASO/SEO

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Drive ASO and SEO strategy for crypto/finance apps using data-driven keyword research, competitor analysis, and store-listing optimization. Create high-quality app store metadata (titles, descriptions, screenshots, and videos), monitor performance metrics like downloads, conversion, and retention, and iterate continuously to improve rankings and user acquisition. Collaborate with design, development, and marketing teams on A/B testing to ensure ASO and SEO alignment.
Location: China
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Develop and execute data-driven ASO strategies using keyword research, competitor analysis, keyword discovery and library building, and user search-intent analysis.
  • •Write and optimize app store metadata (title, description, screenshots, video) to meet ASO standards and attract target users.
  • •Use ASO tools to analyze app performance (downloads, conversion, retention) and define improvement plans to boost rankings and user acquisition.
  • •Analyze performance metrics and provide actionable optimization recommendations, continuously refining ASO strategy to improve outcomes.
  • •Monitor market and competitor trends, lead deep competitor analysis, and collaborate with design, development, and marketing teams on A/B testing for the most effective store elements.

Key Requirements

  • •3+ years of ASO or related experience with strong app store optimization expertise, including keyword research and keyword-library building.
  • •Ability to generate high-quality app store content using AI tools (e.g., descriptions, keyword optimization, competitor data analysis).
  • •Proficiency with ASO tools (App Annie, Sensor Tower, MobileAction) and SEO tools (Semrush, Ahrefs, Keywords Planner).
  • •Strong data analysis skills to review results and continuously improve ASO strategy based on performance metrics.
  • •Preferred: overseas market ASO experience, especially for crypto or finance apps; able to collaborate effectively and work under fast pace.
Experience:3+ yearsCryptoFintechCrypto/finance
Skills:CommunicationCollaborationData analysisResponsibilityWork under pressure
Tech Stack:ASOApp AnnieSensor TowerMobileActionSemrushAhrefsKeywords PlannerAI toolsA/B testing

Company Brief

Gate.io
Operates a global cryptocurrency trading platform offering spot, derivatives, margin, and other digital asset products for retail and institutional users. The platform also provides wallet, staking, and Web3-related services.
Industry: Trading Platforms
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: George Town, Cayman Islands
Founded: 2013
WebsiteLinkedIn