Product Manager - ASO/SEO

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Drive ASO and SEO strategy for crypto/finance apps using data-driven keyword research, competitor analysis, and store-listing optimization. Create high-quality app store metadata (titles, descriptions, screenshots, and videos), monitor performance metrics like downloads, conversion, and retention, and iterate continuously to improve rankings and user acquisition. Collaborate with design, development, and marketing teams on A/B testing to ensure ASO and SEO alignment.

Location: China

Workplace: Remote

Employment Type: Full time

Job Function: Product Management

Seniority: Mid level

Key Responsibilities

•Develop and execute data-driven ASO strategies using keyword research, competitor analysis, keyword discovery and library building, and user search-intent analysis.
•Write and optimize app store metadata (title, description, screenshots, video) to meet ASO standards and attract target users.
•Use ASO tools to analyze app performance (downloads, conversion, retention) and define improvement plans to boost rankings and user acquisition.
•Analyze performance metrics and provide actionable optimization recommendations, continuously refining ASO strategy to improve outcomes.
•Monitor market and competitor trends, lead deep competitor analysis, and collaborate with design, development, and marketing teams on A/B testing for the most effective store elements.

Key Requirements

•3+ years of ASO or related experience with strong app store optimization expertise, including keyword research and keyword-library building.
•Ability to generate high-quality app store content using AI tools (e.g., descriptions, keyword optimization, competitor data analysis).
•Proficiency with ASO tools (App Annie, Sensor Tower, MobileAction) and SEO tools (Semrush, Ahrefs, Keywords Planner).
•Strong data analysis skills to review results and continuously improve ASO strategy based on performance metrics.
•Preferred: overseas market ASO experience, especially for crypto or finance apps; able to collaborate effectively and work under fast pace.

Experience:3+ yearsCryptoFintechCrypto/finance

Skills:CommunicationCollaborationData analysisResponsibilityWork under pressure

Tech Stack:ASOApp AnnieSensor TowerMobileActionSemrushAhrefsKeywords PlannerAI toolsA/B testing

Company Brief

Gate.io

Website

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Gate.io

1 year ago

Product Manager - ASO/SEO

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: China

Workplace: Remote

Employment Type: Full time

Job Function: Product Management

Seniority: Mid level

Key Responsibilities

•Develop and execute data-driven ASO strategies using keyword research, competitor analysis, keyword discovery and library building, and user search-intent analysis.
•Write and optimize app store metadata (title, description, screenshots, video) to meet ASO standards and attract target users.
•Use ASO tools to analyze app performance (downloads, conversion, retention) and define improvement plans to boost rankings and user acquisition.
•Analyze performance metrics and provide actionable optimization recommendations, continuously refining ASO strategy to improve outcomes.
•Monitor market and competitor trends, lead deep competitor analysis, and collaborate with design, development, and marketing teams on A/B testing for the most effective store elements.

Key Requirements

•3+ years of ASO or related experience with strong app store optimization expertise, including keyword research and keyword-library building.
•Ability to generate high-quality app store content using AI tools (e.g., descriptions, keyword optimization, competitor data analysis).
•Proficiency with ASO tools (App Annie, Sensor Tower, MobileAction) and SEO tools (Semrush, Ahrefs, Keywords Planner).
•Strong data analysis skills to review results and continuously improve ASO strategy based on performance metrics.
•Preferred: overseas market ASO experience, especially for crypto or finance apps; able to collaborate effectively and work under fast pace.

Experience:3+ yearsCryptoFintechCrypto/finance

Skills:CommunicationCollaborationData analysisResponsibilityWork under pressure

Tech Stack:ASOApp AnnieSensor TowerMobileActionSemrushAhrefsKeywords PlannerAI toolsA/B testing

Company Brief

Gate.io

Website