Senior Social Media Associate

Airbnb
India
Workplace: HybridFull timeINR 1,260,000 - 1,800,000 annuallyFunction: Communications, PR & CommunityExperience: 4-9 yearsEducation: bachelorsSkills: ["Strong communication","Interpersonal skills","Organizational skills","Solution-oriented","Operational excellence","Continuous improvement","Attention to detail","Cross-functional collaboration"]

Protect and defend Airbnb’s brand story on social media for fast-moving issues and crises, while supporting growth of the India social presence. You’ll run day-to-day social listening, convert themes into insights for communications and marketing stakeholders, and provide publishing support for @airbnbindia (scheduling, copy QA, and channel hygiene). You’ll also drive community engagement, collaborate cross-functionally during escalations, and support continuous improvement through reporting and playbooks.

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FursaFursa
Airbnb
Airbnb
14 hours ago

Senior Social Media Associate

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Last checked: 3 hours agoStatus: Live

Job Summary

Protect and defend Airbnb’s brand story on social media for fast-moving issues and crises, while supporting growth of the India social presence. You’ll run day-to-day social listening, convert themes into insights for communications and marketing stakeholders, and provide publishing support for @airbnbindia (scheduling, copy QA, and channel hygiene). You’ll also drive community engagement, collaborate cross-functionally during escalations, and support continuous improvement through reporting and playbooks.
Location: India
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Monitor emergent issues across social media channels and provide status updates to relevant leads.
  • •Own day-to-day social listening for the India market and synthesize insights into recaps and deep dives.
  • •Provide publishing support for @airbnbindia, including scheduling, copy QA, and channel hygiene.
  • •Support community engagement on campaign moments, including comment response, sentiment tracking, and surfacing UGC.
  • •Support high-risk reactive and proactive communications, including cross-functional escalations and urgent handoffs as needed.

Pay and Benefits

Salary: INR 1,260,000 - 1,800,000 annually
Equity and Bonus:Equity

Key Requirements

  • •4–9 years of experience working on social media projects in a fast-paced environment.
  • •Experience with social listening, rapidly responding to escalating issues and crises, and multi-channel issue/crisis management.
  • •Hands-on experience publishing and engaging on Instagram (including Reels and Stories).
  • •Translate social listening data into written insights for non-social stakeholders.
  • •Experience using Sprinklr (or other social media monitoring tools) is a plus.
Experience:4-9 yearsSocial mediaCrisis managementSocial listeningBrand reputationCommunity engagement
Education:Bachelor's
Skills:Strong communicationInterpersonal skillsOrganizational skillsSolution-orientedOperational excellenceContinuous improvementAttention to detailCross-functional collaboration
Languages:EnglishHindi
Tech Stack:InstagramReelsStoriesSprinklr

Company Brief

Airbnb
Online marketplace that connects travelers with hosts offering short-term lodging, experiences, and long-term stays. Facilitates booking, payments, and reviews while providing tools for hosts to manage listings globally.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
WebsiteLinkedIn