Plaid

3 months ago

Web Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Own and evolve plaid.com into a best-in-class growth engine across product discovery, education, and conversion. Lead the web marketing team and run an experiment-driven CRO program that improves pipeline, activation, and self-serve growth. Drive end-to-end user journeys for developers and business buyers, while ensuring technical excellence through CMS, tag management, analytics instrumentation, SEO/AEO, and clean web-to-revenue integrations.

Location: San Francisco, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own plaid.com as a growth and revenue engine by defining strategy and roadmap and optimizing key conversion surfaces.
•Lead and scale a web marketing team across strategy, operations, SEO/AEO, content management, and experimentation.
•Build and scale a rigorous experimentation program, driving hypotheses, testing strategies, and measurement frameworks.
•Improve end-to-end user journeys from first visit through signup/demo request by using research and behavioral analytics and removing friction.
•Own web technical excellence across the web tech stack (CMS, tag management, analytics instrumentation), including GTM setup, SEO/AEO best practices, and web form integrations.

Pay and Benefits

Salary: USD 178,800 - 241,200 annually

Equity and Bonus:Equity

Perks:MedicalDentalVision401k

Key Requirements

•10+ years of experience in growth marketing, web marketing, or product-led growth roles with increasing leadership responsibility.
•Own and scale a website as a measurable growth and revenue channel, with CRO and conversion lift examples.
•Drive pipeline, conversion, and product adoption through web optimization and experimentation.
•Strong leadership experience building and managing high-performing teams.
•Deep expertise in web analytics (GA4, Mixpanel or similar), A/B testing (Optimizely, VWO or similar), and experimentation frameworks.

Experience:10+ yearsFintechB2B SaaSDeveloper-facing productsProduct-led growthExperimentationCRO

Skills:LeadershipCross-functional communicationOwnershipContinuous learningExperimentation mindset

Tech Stack:GA4MixpanelOptimizelyVWOContentfulWebflowHTMLCSSA/B testingCMSTag managementGTMPixel managementEvent trackingStructured dataSegmentHubSpotMarketoAEOCDP

Company Brief

Plaid

Provides APIs that enable applications to connect with users’ bank accounts, verify financial data, and power payment and account verification workflows for fintechs and financial services companies.

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: San Francisco, United States

Founded: 2013

Website LinkedIn

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Plaid

3 months ago

Web Marketing Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: San Francisco, New York

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own plaid.com as a growth and revenue engine by defining strategy and roadmap and optimizing key conversion surfaces.
•Lead and scale a web marketing team across strategy, operations, SEO/AEO, content management, and experimentation.
•Build and scale a rigorous experimentation program, driving hypotheses, testing strategies, and measurement frameworks.
•Improve end-to-end user journeys from first visit through signup/demo request by using research and behavioral analytics and removing friction.
•Own web technical excellence across the web tech stack (CMS, tag management, analytics instrumentation), including GTM setup, SEO/AEO best practices, and web form integrations.

Pay and Benefits

Salary: USD 178,800 - 241,200 annually

Equity and Bonus:Equity

Perks:MedicalDentalVision401k

Key Requirements

•10+ years of experience in growth marketing, web marketing, or product-led growth roles with increasing leadership responsibility.
•Own and scale a website as a measurable growth and revenue channel, with CRO and conversion lift examples.
•Drive pipeline, conversion, and product adoption through web optimization and experimentation.
•Strong leadership experience building and managing high-performing teams.
•Deep expertise in web analytics (GA4, Mixpanel or similar), A/B testing (Optimizely, VWO or similar), and experimentation frameworks.

Experience:10+ yearsFintechB2B SaaSDeveloper-facing productsProduct-led growthExperimentationCRO

Skills:LeadershipCross-functional communicationOwnershipContinuous learningExperimentation mindset

Tech Stack:GA4MixpanelOptimizelyVWOContentfulWebflowHTMLCSSA/B testingCMSTag managementGTMPixel managementEvent trackingStructured dataSegmentHubSpotMarketoAEOCDP

Company Brief

Plaid

Industry: Fintech Infrastructure

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: San Francisco, United States

Founded: 2013

Website LinkedIn