Marketing Operations Manager

Demandbase
Hyderabad
Workplace: HybridFull timeFunction: Business OperationsExperience: 4-6 yearsEducation: bachelorsSkills: ["Attention to detail","Analytical thinking","Organizational skills","Project management","Communication"]

Own and optimize the marketing operations engine: intake and project management, multi-channel campaign execution, QA, and post-launch measurement. Build and maintain nurture paths and customer journeys while driving deliverability and conversion improvements through A/B testing and rigorous tracking. Administer and automate in Marketo and connected systems (Salesforce/BigQuery and MarTech tools), leveraging an AI-first approach to streamline workflows and improve GTM efficiency.

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Demandbase
Demandbase
1 day ago

Marketing Operations Manager

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Last checked: 20 hours agoStatus: Live

Job Summary

Own and optimize the marketing operations engine: intake and project management, multi-channel campaign execution, QA, and post-launch measurement. Build and maintain nurture paths and customer journeys while driving deliverability and conversion improvements through A/B testing and rigorous tracking. Administer and automate in Marketo and connected systems (Salesforce/BigQuery and MarTech tools), leveraging an AI-first approach to streamline workflows and improve GTM efficiency.
Location: Hyderabad
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Own the intake and project management framework to ensure SLAs, on-time delivery, and correctly functioning projects.
  • •Construct, QA, and execute multi-channel campaigns (email, nurture, forms, landing pages, and event workflows), including A/B testing and conversion optimization.
  • •Administer and optimize marketing automation workflows and platform configurations in Marketo, plus internal automation platform Mojo.
  • •Monitor and troubleshoot integrations across Marketo, Salesforce, BigQuery, and other MarTech tools to unify datasets and keep systems healthy.
  • •Ensure rigorous pre- and post-launch QA for segmentation, suppression lists, UTM standards, tracking/routing rules, and deliverability/CRM data validation while adhering to compliance requirements.

Pay and Benefits

Perks:Health InsuranceAccident InsuranceLife InsuranceDentalVisionGym MembershipCar LeaseGratuity

Key Requirements

  • •4–6 years hands-on marketing operations or marketing automation experience in a B2B environment, with SaaS experience preferred.
  • •Strong hands-on Marketo (or equivalent MAP) experience, including producing campaigns, managing automation workflows, and administering Marketo in production.
  • •Salesforce proficiency, including understanding core CRM objects and SFDC–Marketo sync and data management.
  • •Proficiency with AI platforms such as ChatGPT, Claude, or Gemini and technical aptitude for HTML/CSS basics, API concepts, and troubleshooting.
  • •Strong QA discipline and attention to detail, including UTM usage for tracking, segmentation QA, and adherence to compliance requirements.
Experience:4-6 yearsB2BSaaSMarketing automation
Education:Bachelor's in Marketing, Business, or related field
Skills:Attention to detailAnalytical thinkingOrganizational skillsProject managementCommunication
Certifications:Marketo Certified Expert (MCE)
Tech Stack:MarketoMojoSalesforceSFDC-Marketo syncBigqueryBrightcoveON24Seventh SenseDemandbaseHTMLCSSAPIsUTMGDPRCCPACAN-SPAMChatGPTClaudeGeminiA/B testing

Company Brief

Demandbase
Demandbase provides an account‑based go‑to‑market (GTM) platform combining account intelligence, B2B intent data, advertising, and AI to help enterprises identify, engage, and convert high‑value accounts and accelerate pipeline growth.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Private Equity Backed
Headquarters: San Francisco, United States
Founded: 2007
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Glassdoor: 3.8
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