Senior Manager, Brands In Culture - Tequila & Vodka

Diageo
New York
Workplace: OnsiteFull timeUSD 125,925 - 209,875Function: Solutions Engineering & Sales EngineeringExperience: 8+ yearsEducation: bachelorsSkills: ["Strategic thinking","Influencing","Negotiation","Agency leadership","Self-starting"]

Lead culture-first brand communications and activation across Diageo’s Tequila & Vodka portfolio, translating cultural relevance into measurable business impact. Develop and implement integrated earned, influencer, and integrated communication strategies, manage agency partners, and run compliant through-the-line campaigns. Partner with internal teams to align with marketing mix priorities, drive reach and earned value, and oversee execution from concept to delivery while maintaining strong marketing code and digital/social compliance.

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Diageo
Diageo
1 day ago

Senior Manager, Brands In Culture - Tequila & Vodka

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Job Summary

Lead culture-first brand communications and activation across Diageo’s Tequila & Vodka portfolio, translating cultural relevance into measurable business impact. Develop and implement integrated earned, influencer, and integrated communication strategies, manage agency partners, and run compliant through-the-line campaigns. Partner with internal teams to align with marketing mix priorities, drive reach and earned value, and oversee execution from concept to delivery while maintaining strong marketing code and digital/social compliance.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and implement integrated culture-forward communications and activation plans that embed brands in key moments and deliver business objectives.
  • •Oversee brands including Ketel One and Casamigos (with potential to add more based on priorities).
  • •Lead influencer, earned, and integrated communications strategies aligned to brand strategy to drive reach, build relevance, and deliver results.
  • •Manage agency partners and third parties to ensure adherence to Diageo guidelines, best-in-class ideation, implementation, and delivery within budget and scope.
  • •Partner with cross-functional teams to develop through-the-line campaigns and maintain compliance with Diageo marketing code, digital/social media guidelines, and related policies.

Pay and Benefits

Salary: USD 125,925 - 209,875

Key Requirements

  • •8+ years of experience leading and implementing integrated culture-first programs with consistent success, including in highly regulated industries.
  • •Deep understanding of public relations, experiential marketing, and influencer marketing within the broader marketing mix.
  • •Experience translating strategies into differentiated brand plans and executing programs consecutively.
  • •Strong influencing and negotiation skills with senior brand stakeholders, plus the ability to motivate agencies and brand partners.
  • •Undergraduate degree in marketing, business management, or communications (desirable).
Experience:8+ yearsPublic relationsExperiential marketingInfluencer marketingIntegrated communicationsHighly regulated industries
Education:Bachelor's in marketing, business management, communications
Skills:Strategic thinkingInfluencingNegotiationAgency leadershipSelf-starting

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn