Senior Influencer Marketing Manager

Axi
Kuala Lumpur
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Commercial judgment","Analytical mindset","Stakeholder management","Organizational skills","Leadership"]

Lead Axi’s global influencer and KOL strategy, owning the end-to-end programme across priority markets. Build market-specific plans tied to customer acquisition, engagement, and brand growth, and manage creator selection, segmentation, partnership models, and commercial negotiations. Forecast influencer marketing budgets and set a measurement framework to optimize reach, engagement, traffic, conversion, and ROI—partnering across Brand, Performance Marketing, Social, Content, Partnerships, Regional Marketing, and Legal/Compliance.

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Axi
Axi
3 days ago

Senior Influencer Marketing Manager

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Job Summary

Lead Axi’s global influencer and KOL strategy, owning the end-to-end programme across priority markets. Build market-specific plans tied to customer acquisition, engagement, and brand growth, and manage creator selection, segmentation, partnership models, and commercial negotiations. Forecast influencer marketing budgets and set a measurement framework to optimize reach, engagement, traffic, conversion, and ROI—partnering across Brand, Performance Marketing, Social, Content, Partnerships, Regional Marketing, and Legal/Compliance.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own and develop Axi’s global influencer and KOL strategy across priority markets.
  • •Build market-specific influencer plans aligned to customer acquisition, engagement, brand, and commercial objectives.
  • •Identify and develop relationships with high-impact creators, influencers, KOLs, and thought leaders.
  • •Lead commercial negotiations and manage influencer budgets, forecasting, and investment decisions.
  • •Develop measurement frameworks, optimize campaigns using performance data, and ensure influencer activity meets brand, regulatory, disclosure, and governance standards.

Pay and Benefits

Perks:Annual LeaveStudy LeaveVolunteer DayHealth InsuranceDental

Key Requirements

  • •Minimum 4 years of experience in influencer marketing, creator partnerships, KOL management, affiliate marketing, strategic partnerships, or a related field.
  • •Proven experience developing and leading influencer strategies, not just executing individual campaigns.
  • •Demonstrated success managing large-scale or multi-market influencer programmes.
  • •Strong commercial judgment with experience managing budgets, negotiations, and performance-based partnerships.
  • •Analytical mindset with experience building performance frameworks and translating data into actionable decisions.
Experience:4+ years
Skills:Commercial judgmentAnalytical mindsetStakeholder managementOrganizational skillsLeadership
Languages:English

Company Brief

Axi
Axi is an online forex and CFD broker offering trading platforms, market access, and execution services for retail and institutional clients. It provides MetaTrader platforms, competitive pricing, and risk management tools for currency and derivative trading.
Industry: Trading Platforms
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Sydney, Australia
Founded: 2007
Website