Senior Lead, DTC Commercial Planning & Strategy

Whoop
Boston
Workplace: OnsiteFull timeUSD 130,000 - 170,000 annuallyFunction: Strategy & Corporate DevelopmentExperience: 8+ yearsSkills: ["Cross-functional influence","Executive communication","Analytical thinking","Project management","Organizational skills"]

Drive the Direct-to-Consumer commercial planning and forecasting process by building the DTC operating system—annual, quarterly, and monthly revenue plans, performance management, prioritization, and executive reporting. Partner across Growth Marketing, Finance, Supply Chain, and Marketing Analytics to evaluate performance, translate analysis into business reviews, and recommend strategies for pricing, promotions, and go-to-market decisions. Continuously improve forecasting methods, decision frameworks, and planning tools to scale execution.

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Whoop
Whoop
4 weeks ago

Senior Lead, DTC Commercial Planning & Strategy

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Last checked: 13 hours agoStatus: Live

Job Summary

Drive the Direct-to-Consumer commercial planning and forecasting process by building the DTC operating system—annual, quarterly, and monthly revenue plans, performance management, prioritization, and executive reporting. Partner across Growth Marketing, Finance, Supply Chain, and Marketing Analytics to evaluate performance, translate analysis into business reviews, and recommend strategies for pricing, promotions, and go-to-market decisions. Continuously improve forecasting methods, decision frameworks, and planning tools to scale execution.
Location: Boston
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Own DTC commercial planning and forecasting, building annual, quarterly, and monthly revenue plans aligned to cross-functional growth initiatives.
  • •Partner with Growth Marketing, Marketing Analytics, Finance, and Supply Chain leaders to evaluate performance, identify opportunities, and prioritize strategic investments.
  • •Develop and present business reviews by translating quantitative analysis and qualitative insights into data-driven narratives for senior leadership.
  • •Lead DTC business operating cadence including business reviews, forecasting, executive updates, and performance reporting to ensure clear visibility into priorities, risks, and opportunities.
  • •Generate actionable insights from quantitative analysis, customer trends, and market dynamics to guide commercial strategy, pricing, promotions, and go-to-market decisions.

Pay and Benefits

Salary: USD 130,000 - 170,000 annually
Equity and Bonus:Equity

Key Requirements

  • •8+ years of experience in strategy, commercial planning, business operations, consulting, finance, or related functions, supporting high-growth consumer technology or subscription businesses.
  • •Ability to develop business strategy while driving operational execution across complex, cross-functional organizations.
  • •Exceptional analytical and financial modeling skills to influence executive decision-making and prioritize investments.
  • •Proven experience leading planning processes, forecasting, business reviews, or commercial operating cadences with senior stakeholders.
  • •Strong executive communication skills to distill complex analyses into clear recommendations for diverse audiences.
Experience:8+ yearsConsumer technologySubscription businessesHigh-growth
Skills:Cross-functional influenceExecutive communicationAnalytical thinkingProject managementOrganizational skills
Tech Stack:Financial modelingForecastingAI tools

Company Brief

Whoop
Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Boston, United States
Founded: 2012
WebsiteLinkedIn