Senior Customer Marketing Manager, Europe

Trend Micro
United Kingdom, Ireland, Germany, Italy
Full timeFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Relationship-building","Analytical","Autonomy","Stakeholder management","Cross-team collaboration"]

Own the development, build, activation, and reporting of lifecycle and expansion campaigns and webinars across Europe for a B2B AI security business. Partner with Customer Success Operations and Field Marketing to translate renewal and health signals into campaign triggers that drive onboarding, adoption, retention, and expansion. Ensure consistent, on-time, localized campaign execution, manage regional budget, and coordinate stakeholder relationships across marketing and customer teams.

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FursaFursa
Trend Micro
Trend Micro
8 hours ago

Senior Customer Marketing Manager, Europe

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own the development, build, activation, and reporting of lifecycle and expansion campaigns and webinars across Europe for a B2B AI security business. Partner with Customer Success Operations and Field Marketing to translate renewal and health signals into campaign triggers that drive onboarding, adoption, retention, and expansion. Ensure consistent, on-time, localized campaign execution, manage regional budget, and coordinate stakeholder relationships across marketing and customer teams.
Location: United Kingdom, Ireland, Germany, Italy
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Build and execute customer lifecycle campaigns across onboarding, adoption, retention, and expansion aligned to GRR and NRR goals.
  • •Apply regional segmentation and lifecycle-stage messaging; partner with CS Operations to convert renewal and health signals into campaign triggers.
  • •Own the build, activation, and reporting for lifecycle and expansion campaigns, webinars, and related activities.
  • •Enable field/regional execution by managing local-language hand-offs of centrally built campaigns and supporting local advocacy and reference activities.
  • •Manage regional marketing spend within budget and coordinate closely with CS Operations, Field Marketing, and Marketing Ops/Digital Marketing.
Travel: Low travel

Key Requirements

  • •Minimum 5–8 years of experience in a related marketing role.
  • •Experience developing and optimising cross-channel campaigns.
  • •Ability to write technical communications such as product notifications and advisories.
  • •Experience in a B2B marketing environment, ideally in cybersecurity or IT.
  • •Strong relationship-building skills across teams and seniority levels, with analytical, tech-savvy campaign execution.
Experience:5-8 yearsB2BCybersecurityIT
Skills:Relationship-buildingAnalyticalAutonomyStakeholder managementCross-team collaboration
Languages:GermanFrenchSpanishItalian
Tech Stack:Marketing automationMartechCampaign martech platformsTrendAI Vision One

Company Brief

Trend Micro
Global cybersecurity company providing endpoint, cloud, network, and hybrid security solutions to protect businesses and consumers from cyber threats, leveraging threat intelligence, machine learning, and automated protection across environments.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Tokyo, Japan
Founded: 1988
WebsiteLinkedIn