Senior Web Marketing Manager

Delinea
Boston
Workplace: RemoteFull timeUSD 120,000 - 163,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Cross-functional communication","Data-driven mindset","Strategic ownership"]

Own the end-to-end web experience strategy for a B2B SaaS website, translating buyer journeys and personas into measurable performance improvements. Lead continuous conversion and engagement optimization through A/B and multivariate testing, and drive search visibility across SEO, AEO, and GEO (including structured data and direct-answer placement). Set standards and briefs for internal dev/design teams, align with cross-functional marketing and sales partners, and report web KPIs tied to pipeline and revenue.

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Delinea
Delinea
5 days ago

Senior Web Marketing Manager

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Last checked: 21 hours agoStatus: Live

Job Summary

Own the end-to-end web experience strategy for a B2B SaaS website, translating buyer journeys and personas into measurable performance improvements. Lead continuous conversion and engagement optimization through A/B and multivariate testing, and drive search visibility across SEO, AEO, and GEO (including structured data and direct-answer placement). Set standards and briefs for internal dev/design teams, align with cross-functional marketing and sales partners, and report web KPIs tied to pipeline and revenue.
Location: Boston
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define web experience strategy, including structure, journey logic, and standards mapped to personas and buyer-journey stages.
  • •Own conversion & engagement performance by running continuous testing and optimization and improving key conversion paths.
  • •Drive search and answer visibility across SEO/AEO/GEO, including technical SEO, structured data, and direct-answer placements for AI-driven discovery.
  • •Set strategic direction for internal dev and design teams through requirements, briefs, prioritization, and standards aligned to business objectives.
  • •Partner with cross-functional teams (Product Management, Product Marketing, Solution Marketing, Customer Marketing, Brand, Demand Gen, and Sales) and measure performance with KPIs and dashboards tied to pipeline and revenue.

Pay and Benefits

Salary: USD 120,000 - 163,000 annually
Perks:Health InsurancePensionLife InsurancePaid HolidaysEmployee Assistance

Key Requirements

  • •7+ years in digital/web marketing with demonstrated ownership of web strategy and performance outcomes, ideally in B2B SaaS or cybersecurity.
  • •Translate persona-based marketing and multi-stakeholder buyer journeys into web experiences and optimization plans.
  • •Proven experience directing or briefing development and design teams (in-house or agency).
  • •Track record partnering with Product, Product/Solution Marketing, Brand, Demand Gen, and Sales to align web execution with pipeline goals.
  • •Strong command of search visibility (SEO, AEO, GEO) plus conversion rate optimization and web analytics (e.g., GA4).
Experience:7+ yearsB2B SaaSCybersecurity
Skills:Cross-functional communicationData-driven mindsetStrategic ownership
Tech Stack:GA4SemrushAhrefsScreaming FrogA/B testingMultivariate testingCMS

Company Brief

Delinea
Provides privileged access management and identity security solutions that centralize authorization for human and machine identities, securing hybrid-cloud infrastructure, applications, and data for enterprises worldwide.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 250M to 500M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Private Equity Backed
Headquarters: San Francisco, United States
Founded: 2004
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor