Senior PPC/SEM Specialist

Scale Army
Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: RemoteContractUSD 3,200 - 3,900 monthlyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Ownership","Curiosity","Work directly"]

Own and optimize multiple client paid search accounts focused on ROAS, CPA/CPL, and wasted-spend reduction across education and automotive aftermarket/manufacturing verticals. Manage Google Ads (Search, Display, Remarketing, YouTube/Demand Gen, Performance Max, Local/LSAs) and Microsoft Advertising (Search, Audience Network), improve campaign architecture and conversion tracking with GA4/GTm, write and test direct-response ad copy, and report performance while expanding into ChatGPT Ads and other high-intent networks.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Scale Army
Scale Army
21 hours ago

Senior PPC/SEM Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own and optimize multiple client paid search accounts focused on ROAS, CPA/CPL, and wasted-spend reduction across education and automotive aftermarket/manufacturing verticals. Manage Google Ads (Search, Display, Remarketing, YouTube/Demand Gen, Performance Max, Local/LSAs) and Microsoft Advertising (Search, Audience Network), improve campaign architecture and conversion tracking with GA4/GTm, write and test direct-response ad copy, and report performance while expanding into ChatGPT Ads and other high-intent networks.
Location: Cairo, Buenos Aires, Addis Ababa, Cape Town, Abuja
Workplace: Remote
Employment Type: Contract
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and optimize multiple client paid search accounts across education and automotive aftermarket/manufacturing verticals, targeting ROAS, CPA/CPL, and qualified inquiry volume.
  • •Manage Google Ads (Search, Display, Remarketing, YouTube/Demand Gen, Performance Max, and Local/LSAs where relevant) and Microsoft Advertising (Search, Audience Network).
  • •Improve campaign architecture and controls using intent mapping, negatives/match types, geo targeting, audiences, asset groups, and brand vs non-brand segmentation, including Performance Max and AI Max guardrails.
  • •Maintain conversion tracking with GA4 and Google Ads, using enhanced conversions and offline conversion imports, and use analytics (conversion diagnostics, call tracking where applicable) to measure business outcomes.
  • •Write and test direct-response ad copy/extensions, forecast spend and performance for proposals, report results, and build a testing playbook to expand into ChatGPT Ads and other high-intent networks.

Pay and Benefits

Salary: USD 3,200 - 3,900 monthly

Key Requirements

  • •4+ years of hands-on paid search experience, with daily operation of Google Ads and Microsoft Advertising.
  • •Proven ability to improve account-level outcomes such as increased ROAS, reduced CPA, or efficient scale.
  • •Experience with lead generation and offline conversion environments.
  • •Experience with Performance Max and AI Max, plus current or recently current Google Ads certification.
  • •Familiarity with GA4 and Google Tag Manager for conversion tracking, enhanced conversions, and offline conversion imports.
Experience:4+ years
Skills:OwnershipCuriosityWork directly
Certifications:Google Ads certificationMicrosoft Advertising certification
Tech Stack:Google AdsMicrosoft AdvertisingPerformance MaxAI MaxLocal/LSAsGoogle Analytics 4 (GA4)Google Tag ManagerEnhanced conversionsOffline conversion importsLooker StudioBigQueryGoogle Tag Manager conversion diagnosticsChatGPT AdsOpenAI Ads ManagerConversions API

Company Brief

Scale Army
Scale Army is a growth marketing agency that helps startups and SMBs scale through performance marketing, paid media, and data-driven customer acquisition strategies tailored to drive revenue and growth.
Industry: Professional Services
Company Size: Small (11 to 50 employees)
Growth: Established Company
Funding: Bootstrapped
Website