Digital Marketing Manager

Twilio
Karnataka, Tamil Nadu, Telangana, Maharashtra, Delhi
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5-8 yearsEducation: bachelorsSkills: ["Communication","Project management","Collaboration","Relationship building","Copy-editing"]

Drive demand creation for Twilio’s CPaaS portfolio across APJ, designing and executing digital strategies that accelerate pipeline growth in direct sales and self-serve motions. Lead multi-channel campaign planning and optimization (search, display, paid social, email, programmatic, and SEO), partner with field and product marketing teams, and use KPI reporting to refine performance and best practices across regional and sub-regional audiences.

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Twilio
Twilio
1 day ago

Digital Marketing Manager

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Job Summary

Drive demand creation for Twilio’s CPaaS portfolio across APJ, designing and executing digital strategies that accelerate pipeline growth in direct sales and self-serve motions. Lead multi-channel campaign planning and optimization (search, display, paid social, email, programmatic, and SEO), partner with field and product marketing teams, and use KPI reporting to refine performance and best practices across regional and sub-regional audiences.
Location: Karnataka, Tamil Nadu, Telangana, Maharashtra, Delhi
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Collaborate to orchestrate the digital journey that amplifies global/regional campaigns into target APJ markets and audiences.
  • •Partner with Field Marketing teams to provide digital strategic advice and tactical support, including designing account-based marketing campaigns across the customer lifecycle.
  • •Plan, execute, and optimize multi-channel digital marketing campaigns across search, display, paid social, email, programmatic, and SEO.
  • •Monitor, analyze, and report on KPIs (CPL, ROAS, CTR, conversion rates, engagement) and use insights to refine ongoing campaign optimizations.
  • •Manage priorities to ensure accurate, timely delivery of projects, while staying current on digital marketing trends and testing/scaling new ideas.
Travel: Low travel

Pay and Benefits

Perks:Health InsuranceRetirement Savings

Key Requirements

  • •Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • •5–8 years of digital marketing experience, ideally in B2B or Technology across Asia Pacific.
  • •Strong understanding of digital channels and tools including SEM, SEO, paid media, social, email, programmatic, 6Sense, and Demandbase.
  • •Hands-on experience with analytics and CRM/marketing automation platforms (e.g., GA-4, Marketo, Salesforce).
  • •Excellent project management skills and strong English communication and copy-editing.
Experience:5-8 yearsB2BTechnologyAsia Pacific
Education:Bachelor's
Skills:CommunicationProject managementCollaborationRelationship buildingCopy-editing
Languages:English
Tech Stack:SEMSEOPaid mediaSocialEmailProgrammatic6SenseDemandbaseGA-4MarketoSalesforceTableauLookerProgrammatic advertisingContent marketing

Company Brief

Twilio
Provides cloud communications platforms and APIs enabling developers to add voice, messaging, video, and authentication features to applications. Serves enterprises and developers with programmable communications, engagement, and customer interaction tools.
Industry: API Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 4.0
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