Director, Product Marketing - DSP

Inmobi
New York, San Mateo
Workplace: OnsiteFull timeUSD 205,500 - 270,000 annuallyFunction: Marketing & GrowthSkills: ["Leadership","Stakeholder management","Strategy","Communication","Collaboration"]

Lead product marketing for InMobi's DSP commerce and app growth, shaping market positioning, ICPs, and go-to-market strategy. Own the end-to-end narrative across commerce, app acquisition, re-engagement, and retargeting, partnering with Product, Marketing, and Sales to drive adoption and revenue in a fast-evolving adtech landscape.

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FursaFursa
Inmobi
Inmobi
4 months ago

Director, Product Marketing - DSP

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead product marketing for InMobi's DSP commerce and app growth, shaping market positioning, ICPs, and go-to-market strategy. Own the end-to-end narrative across commerce, app acquisition, re-engagement, and retargeting, partnering with Product, Marketing, and Sales to drive adoption and revenue in a fast-evolving adtech landscape.
Location: New York, San Mateo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the DSP commerce and app growth product marketing narrative, including ICPs, buying personas, and success metrics
  • •Define end-to-end commerce narrative and differentiate DSP-native commerce from alternatives
  • •Lead cross-functional collaboration across Product, Marketing, and Sales to drive product launches and GTM strategy
  • •Develop and mentor product marketing talent and establish scalable product marketing practices
  • •Partner with Product to influence roadmap priorities using market insight and customer feedback

Pay and Benefits

Salary: USD 205,500 - 270,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kRsusPaternity LeavePaid LeaveRemote Work

Key Requirements

  • •Proven experience in product marketing, platform marketing, or go-to-market strategy within the Adtech, Martech, commerce media, or retail media ecosystem
  • •Demonstrated ability to translate complex technical capabilities into clear, differentiated market positioning that drives adoption and revenue growth
  • •Strong understanding of commerce, performance marketing, and retail media network dynamics, including how budgets are allocated and how buying decisions are made
  • •Experience defining category narratives, value propositions, and product positioning in competitive and rapidly evolving markets
  • •Ability to operate with an outside-in, customer-first mindset, using market insight to shape product and go-to-market strategy
Experience:AdtechCommerceRetail mediaAIML
Skills:LeadershipStakeholder managementStrategyCommunicationCollaboration
Languages:English
Tech Stack:AIMachine learningDataDSPGo-to-marketCategory designICPBuyer personas

Company Brief

Inmobi
InMobi is a global mobile advertising and discovery platform that helps brands and app developers reach and engage audiences through programmatic advertising, monetization solutions, and data-driven targeting across mobile devices.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Series E+
Headquarters: Bengaluru, India
Founded: 2007
WebsiteLinkedIn