Marketing Science Manager

Lime
Canada
Workplace: RemoteFull timeCAD 103,000 - 156,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: mastersSkills: ["Communication","Presentation","Strategic thinking","Experimentation","Analytical problem-solving"]

Bridge advanced data science with marketing strategy to uncover growth opportunities and drive business outcomes. Lead analytics and measurement across user lifecycle flows, attribution models, experimentation, and CRM data streams to optimize CAC/LTV. Set KPIs, translate business challenges into analytical problems, and develop marketing-focused models (segmentation, churn prediction). Partner with marketing leadership while leveraging MarTech tools like Appsflyer and Braze.

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Lime
Lime
3 days ago

Marketing Science Manager

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Last checked: 12 hours agoStatus: Live

Job Summary

Bridge advanced data science with marketing strategy to uncover growth opportunities and drive business outcomes. Lead analytics and measurement across user lifecycle flows, attribution models, experimentation, and CRM data streams to optimize CAC/LTV. Set KPIs, translate business challenges into analytical problems, and develop marketing-focused models (segmentation, churn prediction). Partner with marketing leadership while leveraging MarTech tools like Appsflyer and Braze.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Proactively analyze user behavior and trends to recommend data-driven marketing campaigns and ensure rigorous measurement.
  • •Translate business challenges into data science problems and present findings to business leadership.
  • •Design, test, iterate, and measure user lifecycle flows, including onboarding, retention, and win-back campaigns.
  • •Architect CRM data streams and build attribution and measurement for marketing acquisition and performance.
  • •Develop and deploy marketing models (e.g., response models, clustering, persona segmentation, churn prediction) and define KPIs.

Pay and Benefits

Salary: CAD 103,000 - 156,000 annually
Equity and Bonus:Equity

Key Requirements

  • •5+ years of experience in a Marketing Science or Marketing Analytics role.
  • •A master’s degree or higher in a quantitative discipline (e.g., Mathematics, Statistics, Data Science, Econometrics).
  • •Highly proficient in SQL and Python, with a strong conceptual grasp of machine learning.
  • •Deep experience using model outputs to drive continuous A/B testing, experimentation, and campaign iterations.
  • •Comfortable working with marketing technology platforms such as Braze and Appsflyer.
Experience:5+ years
Education:Master's in Mathematics, Statistics, Data Science, Econometrics (or similar quantitative discipline)
Skills:CommunicationPresentationStrategic thinkingExperimentationAnalytical problem-solving
Tech Stack:SQLPythonMachine learningAppsflyerBrazeCRMA/B testing

Company Brief

Lime
Lime operates a global shared electric vehicle network offering e-bikes and e-scooters for short urban trips, partnering with cities and platforms to expand micromobility and reduce car usage.
Industry: Mobility Platforms
Company Size: Large (251 to 1,000 employees)
Revenue: USD 500M to 1B
Growth: Scaleup
Valuation: USD 500M to 1B
Funding: Private Equity Backed
Headquarters: San Francisco, United States
Founded: 2017
Glassdoor
Glassdoor: 3.3
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