Demand Generation Marketing Manager - Europe

Group IB
Amsterdam
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-7 yearsSkills: ["Analytical skills","Data-driven decision-making","Written communication","Verbal communication","Stakeholder management"]

Own and execute Group-IB’s European demand generation and regional marketing strategy (including DACH support), driving integrated multi-channel campaigns that increase MQLs, SQLs, and pipeline velocity. Manage the regional events calendar end-to-end, plan and optimize the regional marketing budget for maximum ROI, and collaborate with sales to align targets and refine execution. Track, analyze, and report performance while shaping account-based marketing strategy for global expansion.

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FursaFursa
Group IB
Group IB
2 days ago

Demand Generation Marketing Manager - Europe

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Last checked: 15 hours agoStatus: Live

Job Summary

Own and execute Group-IB’s European demand generation and regional marketing strategy (including DACH support), driving integrated multi-channel campaigns that increase MQLs, SQLs, and pipeline velocity. Manage the regional events calendar end-to-end, plan and optimize the regional marketing budget for maximum ROI, and collaborate with sales to align targets and refine execution. Track, analyze, and report performance while shaping account-based marketing strategy for global expansion.
Location: Amsterdam
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute the European regional marketing strategy, including co-marketing and partner marketing initiatives.
  • •Drive and optimize regional lead generation, demand generation, and brand awareness campaigns; monitor and improve continuously.
  • •Own and manage the regional events calendar from planning through execution, including third-party conferences and co-marketing events.
  • •Plan, allocate, and optimize the regional marketing budget while tracking performance and adjusting investments for maximum ROI.
  • •Design, launch, and optimize integrated multi-channel and account-based campaigns; track KPIs and report on regional marketing performance.

Pay and Benefits

Perks:Learning Budget

Key Requirements

  • •Degree and/or master’s in marketing, business, or a related area.
  • •5 to 7 years of experience in similar demand generation or regional marketing roles, with cybersecurity expertise as a plus.
  • •Knowledge of event management, including organizing events and managing budgets.
  • •Experience with Salesforce, 6sense, HubSpot, or Marketo (plus).
  • •Strong analytical skills for reporting and data-driven decisions, plus excellent written and verbal communication with stakeholders and partners/vendors.
Experience:5-7 yearsCybersecurityDemand generationB2B marketingPartner marketing
Education:
Skills:Analytical skillsData-driven decision-makingWritten communicationVerbal communicationStakeholder management
Certifications:CEHCISSPOSCP
Tech Stack:Salesforce6senseHubSpotMarketo

Company Brief

Group IB
Provides cybersecurity solutions and services focused on threat intelligence, fraud protection, digital risk protection, and cyber investigations. Serves enterprises and public-sector organizations with tools to detect, investigate, and respond to cybercrime and online attacks.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2003
WebsiteLinkedIn