Brand Director, Social Strategy

SoFi Technologies
San Francisco, New York
Full timeUSD 131,200 - 225,500 annuallyFunction: Strategy & Corporate DevelopmentExperience: 8+ yearsSkills: ["Communication","Presentation","Analytical mindset"]

Lead SoFi’s organic social strategy across platforms, building breakthrough concepts and scalable content systems that drive awareness and consideration. Use member data, social trends, and performance insights to translate creative direction into sharper execution. Partner with internal creative teams, brand journalists, and cross-functional stakeholders to deliver polished campaigns, reactive moments, educational storytelling, and live-event amplification while mentoring a small team and raising creative and strategic standards.

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SoFi Technologies
SoFi Technologies
2 months ago

Brand Director, Social Strategy

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Job Summary

Lead SoFi’s organic social strategy across platforms, building breakthrough concepts and scalable content systems that drive awareness and consideration. Use member data, social trends, and performance insights to translate creative direction into sharper execution. Partner with internal creative teams, brand journalists, and cross-functional stakeholders to deliver polished campaigns, reactive moments, educational storytelling, and live-event amplification while mentoring a small team and raising creative and strategic standards.
Location: San Francisco, New York
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Lead and evolve SoFi’s organic social strategy across platforms.
  • •Develop social concepts and scalable content systems that drive awareness and consideration.
  • •Identify emerging trends, formats, creators, and platform opportunities before they peak.
  • •Partner cross-functionally to bring ideas to life, including creative teams, content, and leadership.
  • •Manage and mentor a small social team, using performance insights to guide creative direction and real-time execution.

Pay and Benefits

Salary: USD 131,200 - 225,500 annually

Key Requirements

  • •8+ years in social media, creator marketing, or brand strategy.
  • •Deep understanding of platform behavior and internet culture.
  • •Proven experience building social strategies that drive measurable brand impact.
  • •Strong instincts across creative, copy, video, trends, and storytelling.
  • •Ability to leverage AI to accelerate ideation, content development, audience insights, testing, and execution.
Experience:8+ years
Skills:CommunicationPresentationAnalytical mindset
Languages:English
Tech Stack:AI

Company Brief

SoFi Technologies
Provides digital financial services including lending, banking, investing, and credit products through a consumer-focused online platform. SoFi serves individuals looking to manage money, borrow, save, invest, and protect their finances in one place.
Industry: Neobanking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2011
WebsiteLinkedIn