Lifecycle Lead

Delivery Hero
Barcelona
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 5+ yearsSkills: ["Analytical mindset","Problem solving","Results-driven","Collaboration","Stakeholder management","Communication","Adaptability","Fast learning"]

Own the end-to-end lifecycle CRM strategy for customer activation, retention, and reactivation within the Growth organization. Lead complex CRM communications projects from ideation through measurable execution, coordinating cross-functional stakeholders and aligning work to OKRs. Drive decisions using data analysis and testing frameworks, partnering with analysts and data teams to improve personalization. Hands-on use of marketing automation tools like Braze (preferred), plus HTML/Liquid knowledge.

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Delivery Hero
Delivery Hero
2 days ago

Lifecycle Lead

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Last checked: 9 hours agoStatus: Live

Job Summary

Own the end-to-end lifecycle CRM strategy for customer activation, retention, and reactivation within the Growth organization. Lead complex CRM communications projects from ideation through measurable execution, coordinating cross-functional stakeholders and aligning work to OKRs. Drive decisions using data analysis and testing frameworks, partnering with analysts and data teams to improve personalization. Hands-on use of marketing automation tools like Braze (preferred), plus HTML/Liquid knowledge.
Location: Barcelona
Workplace: Onsite
Employment Type: Full time · Permanent
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Lead the development and execution of CRM communications lifecycle strategy to improve activation, retention, and reactivation.
  • •Manage complex CRM communication projects from inception to execution, ensuring measurable setups and on-time delivery.
  • •Take ownership of the testing framework for new tests and use customer data to generate insights that optimize communication strategies.
  • •Collaborate with stakeholders across the organization and align roadmaps to ensure seamless execution.
  • •Prioritize CRM initiatives and connect day-to-day work to company and team OKRs.

Pay and Benefits

Equity and Bonus:Equity
Perks:EquityHealth InsuranceGym MembershipRemote WorkParental Leave

Key Requirements

  • •5+ years of CRM lifecycle marketing experience focused on segmentation, user journeys, and personalized automated communication.
  • •Project management experience running end-to-end CRM initiatives from ideation to execution.
  • •Hands-on experience with marketing automation tools such as Braze (preferred), HubSpot, or Salesforce (not agency-based).
  • •Comfort working with datasets and A/B testing frameworks to derive actionable insights and conclusions.
  • •Knowledge of HTML and/or liquid coding. Preferably a degree in Business Administration, Economics, Marketing, or equivalent.
Experience:5+ yearsB2CFood deliveryMarketplacesConsumer appsSubscription modelRide-hailing
Education:
Skills:Analytical mindsetProblem solvingResults-drivenCollaborationStakeholder managementCommunicationAdaptabilityFast learning
Languages:English
Tech Stack:BrazeHubSpotSalesforceMarketing automationA/B testingHTMLLiquidSQLAI tools

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.4
WebsiteLinkedInGlassdoor