Manager, Growth: Active Traders

Wealthsimple
Canada
Workplace: RemoteFull timeCAD 116,000 - 145,000 annuallyFunction: Marketing & GrowthSkills: ["Cross-functional partnering","Analytical mindset","Experimentation","Using AI","Data-driven decision making"]

Own growth for self-directed trading and crypto by leading performance and lifecycle marketing that acquires high-intent traders, converts them into funded active traders, and deepens engagement through the full trading funnel. Drive paid media and media buys end to end, build activation and re-engagement journeys with lifecycle and product partners, coordinate go-to-market across paid, lifecycle, web, and product surfaces, and use analytics and experimentation to improve downstream outcomes.

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FursaFursa
Wealthsimple
Wealthsimple
6 hours ago

Manager, Growth: Active Traders

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Own growth for self-directed trading and crypto by leading performance and lifecycle marketing that acquires high-intent traders, converts them into funded active traders, and deepens engagement through the full trading funnel. Drive paid media and media buys end to end, build activation and re-engagement journeys with lifecycle and product partners, coordinate go-to-market across paid, lifecycle, web, and product surfaces, and use analytics and experimentation to improve downstream outcomes.
Location: Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own active trader and crypto demand generation across paid social, trading platforms, finance/crypto media, newsletters, SEM, and influencers—measured by funded accounts and sustained trading activity.
  • •Lead end-to-end media buys: plan and manage budgets, negotiate vendor placements/rates, run creative and landing-page testing, and diagnose performance (acquisition vs. reactivation).
  • •Own the trader and crypto lifecycle with Lifecycle and Product across activation, first-trade, funding, and re-engagement journeys (including Braze content cards and related surfaces).
  • •Drive go-to-market for active trader and crypto products and benefits by coordinating paid, lifecycle, web, and product surfaces into a single launch.
  • •Build reporting across the trader/crypto funnel and partner with Analytics on incrementality and true lift to recommend where to test, double down, or pull back.

Pay and Benefits

Salary: CAD 116,000 - 145,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceLife Insurance

Key Requirements

  • •4–6 years in performance, growth, or lifecycle marketing, generating high-quality consumer demand and optimizing it through downstream value.
  • •Hands-on paid media ownership with budgets and campaigns across platforms such as Google, Meta, X, YouTube, or programmatic, optimized beyond CPC.
  • •Lifecycle marketing depth: built or owned activation/onboarding/nurture/re-engagement journeys; hands-on with Braze/Iterable/HubSpot preferred.
  • •Experience marketing to engaged, high-intent audiences who compare alternatives; strong understanding of messaging, channel mix, and creative shifts.
  • •Strong cross-functional partnering with Product and Analytics (funnel/incrementality diagnosis) and Product Marketing (messaging/GTM briefs).
Experience:Consumer fintechCryptoTradingLifecycle marketing
Skills:Cross-functional partneringAnalytical mindsetExperimentationUsing AIData-driven decision making
Tech Stack:GoogleMetaXTwitterYouTubeProgrammaticYahoo FinanceTradingViewBrazeIterableHubSpotSEMAIInfluencers

Company Brief

Wealthsimple
Wealthsimple is a Canadian fintech offering automated investing, savings, tax filing, crypto trading, and cash accounts with a focus on low-cost, user-friendly financial services for retail customers.
Industry: Wealth Management
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Headquarters: Toronto, Canada
Founded: 2014
WebsiteLinkedIn