VP, Healthcare GTM

Whoop
Boston
Workplace: OnsiteFull timeUSD 200,000 - 300,000 annuallyFunction: Healthcare (Clinical, Medical, Wellness)Experience: 12+ yearsSkills: ["Strategic thinking","Executive presence","Relationship-building","Negotiation","Analytical mindset"]

Define and lead the strategy to integrate WHOOP into healthcare markets, building partnerships and sales opportunities across health plans, employers, and health-system procurement. Collaborate cross-functionally to translate payer and provider needs into scalable GTM plays, value-based arrangements, and reimbursement pathways. Develop evidence-based value propositions and structure enterprise models, pilots, and data integrations that expand access to WHOOP and improve outcomes and reduce costs.

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Whoop
Whoop
3 weeks ago

VP, Healthcare GTM

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Last checked: 13 hours agoStatus: Live

Job Summary

Define and lead the strategy to integrate WHOOP into healthcare markets, building partnerships and sales opportunities across health plans, employers, and health-system procurement. Collaborate cross-functionally to translate payer and provider needs into scalable GTM plays, value-based arrangements, and reimbursement pathways. Develop evidence-based value propositions and structure enterprise models, pilots, and data integrations that expand access to WHOOP and improve outcomes and reduce costs.
Location: Boston
Workplace: Onsite
Employment Type: Full time
Job Function: Healthcare (Clinical, Medical, Wellness)
Seniority: Sr. Director level

Key Responsibilities

  • •Define and execute strategy to integrate WHOOP into healthcare markets, including health plans, self-insured employers, and benefits consultants.
  • •Build and scale partnerships with commercial payers, Medicare Advantage, provider-sponsored plans, and innovative health systems.
  • •Develop opportunities for virtual-first care providers and health systems aligned to care delivery and outcomes-based models.
  • •Partner with Healthcare Product leadership to inform and evolve WHOOP healthcare offerings based on payer, employer, and provider needs.
  • •Structure, negotiate, and operationalize enterprise models including reimbursement pathways, pilot programs, value-based arrangements, and data integrations.
Travel: High travel

Pay and Benefits

Salary: USD 200,000 - 300,000 annually
Equity and Bonus:Equity

Key Requirements

  • •12+ years of experience in payer strategy, employer health benefits, digital health partnerships, or healthcare innovation.
  • •Direct sales experience in the healthcare space.
  • •Deep understanding of payer economics, reimbursement models, risk structures, and value-based care.
  • •Proven track record building and scaling partnerships with health plans, employers, benefits consultants, and/or health systems.
  • •Ability to negotiate complex, multi-stakeholder agreements and drive measurable business outcomes.
Experience:12+ yearsHealthcareDigital healthValue-based care
Skills:Strategic thinkingExecutive presenceRelationship-buildingNegotiationAnalytical mindset

Company Brief

Whoop
Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Boston, United States
Founded: 2012
WebsiteLinkedIn