4 days ago

Marketing Operations Specialist III

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Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Manage and maintain the MarTech stack with a focus on Marketo, ensuring scalable configuration for marketing programs. Provide day-to-day support for list imports, updates, Marketo Insights, data management, and issue troubleshooting. Partner with corporate and revenue marketing on campaign kickoffs and post-campaign best practices, reporting, and deliverability compliance. Maintain Salesforce and other platform integrations (including On24 and BrightTalk), oversee lead scoring and lifecycle, and support privacy/compliance workflows.

Location: Guadalajara

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Ensure scalable configuration, implementation, and maintenance of marketing programs within Marketo.
•Provide day-to-day end user support for list imports, mass updates, Marketo Insights, data management, and troubleshooting program errors.
•Provide team lead support for ticket assignment and coordinating project efforts, prioritization, and related work.
•Partner with corporate and revenue marketing teams on campaign strategy kickoffs and consulting on best practices, status, and post-campaign reporting.
•Maintain email and SPAM compliance, manage demand funnel elements like lead scoring and lead lifecycle, and monitor Salesforce connection and key integrations.

Key Requirements

•5+ years of experience in marketing operations/automation roles.
•Previous experience as a Marketo Admin is required.
•Deep understanding of Marketo Admin and Salesforce; MCE required.
•Experience maintaining and monitoring Marketo–Salesforce integration and marketing automation systems integration with Salesforce and other MarTech tools.
•Maintain Marketo best practices including data governance, normalization, and platform maintenance.

Experience:B2B SaaS

Skills:CommunicationOrganizational skillsProblem-solvingReportingData manipulation

Certifications:MCE (AD0-E559 Adobe Marketo Engage Business Practitioner Expert)MCSA (AD0-E563 Adobe Marketo Engage Architect Master)

Tech Stack:MarketoSalesforceMarTechMarketo InsightsOn24BrightTalkAI

Company Brief

Provides application delivery networking, load balancing, and security solutions for on-premises and cloud environments, helping organizations optimize, secure, and scale applications and APIs across multi-cloud infrastructures.

Industry: Networking Equipment

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Seattle, United States

Founded: 1996

Glassdoor: 3.8

Website LinkedIn

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