Principal Demand Generation Lead

Clasp
United States
Workplace: RemoteFull timeUSD 150,000 - 180,000 annuallyFunction: Marketing & GrowthSkills: ["Agency","Data-driven decision making","Experimentation","Cross-functional collaboration"]

Own and build the end-to-end demand generation engine, driving qualified sales leads through paid, organic, ABM, and partnerships. Instrument the full-funnel in HubSpot (MAL, MQL, SQL, CAC), defining attribution and building dashboards to report performance and conversion to meetings. Lead channel and thought-leadership content strategy (including LinkedIn, Google search, webinars), run rapid experiments, and collaborate closely with Sales to improve lead quality.

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FursaFursa
Clasp
Clasp
5 days ago

Principal Demand Generation Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own and build the end-to-end demand generation engine, driving qualified sales leads through paid, organic, ABM, and partnerships. Instrument the full-funnel in HubSpot (MAL, MQL, SQL, CAC), defining attribution and building dashboards to report performance and conversion to meetings. Lead channel and thought-leadership content strategy (including LinkedIn, Google search, webinars), run rapid experiments, and collaborate closely with Sales to improve lead quality.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Design and drive a full-funnel demand generation strategy from awareness through meetings booked across paid, organic, ABM, and partnership channels.
  • •Own HubSpot demand funnel tracking and reporting (MAL, MQL, SQL, CAC), building dashboards and defining MQL-to-meeting attribution.
  • •Maintain and iterate on marketing systems and campaign tracking to ensure clean, attributable data and transparent performance reporting.
  • •Lead thought-leadership and content demand strategy (white papers, reports, blog, video, webinars, content partnerships) and set channel strategy across LinkedIn, Google search, AI-driven channels, and paid webinars.
  • •Build a documented feedback loop with Sales on lead quality and run fast experiments to improve pipeline impact.
Travel: Low travel

Pay and Benefits

Salary: USD 150,000 - 180,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveEquity

Key Requirements

  • •5+ years in B2B demand generation, including at least 2 years building a demand engine from zero at a Series B-or-earlier startup.
  • •Ability to operate as the sole hands-on marketing hire on a lean team and direct a second team member as the function grows.
  • •Defined funnel stages and metrics independently rather than inheriting someone else’s playbook.
  • •Proven ownership of a lead-volume target with measurable attainment and clear explanation for misses.
  • •Hands-on experience configuring lead scoring, attribution, and campaign tracking inside HubSpot.
Experience:B2BSeries BStartups
Skills:AgencyData-driven decision makingExperimentationCross-functional collaboration
Tech Stack:HubSpotLinkedInGoogle searchAI-driven channels

Company Brief

Clasp
Provides employer-sponsored education financing and retention-driven recruitment to help employers recruit and retain hard-to-hire talent while reducing student debt; works primarily with healthcare employers and training partners.
Industry: HR Tech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Valuation: Under USD 50M
Headquarters: Boston, United States
Founded: 2018
Glassdoor
Glassdoor: 4.5
WebsiteLinkedInGlassdoor