Ogilvy

4 weeks ago

Snr Digital Strategist: CRM/WhatsApp Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Lead CRM and WhatsApp strategy for continental Africa, shaping direct-to-consumer campaigns through first-party data, loyalty programs, and conversational marketing. Collaborate with cross-functional teams to translate client challenges into integrated CRM solutions and measurable insights, elevating consumer engagement and advocacy.

Location: Johannesburg

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Be the voice of CRM and direct-to-consumer strategy for our client’s brands you represent for continental Africa, supporting the leadership team, end-to-end teams and client services in delivering groundbreaking and effective consumer engagement strategy.
•Elevate our client’s consumer engagement and loyalty by developing and executing advanced CRM strategies, leveraging owned platforms and WhatsApp as core direct-to-consumer channels.
•Drive strategies powered by strategic first-party data collection, advanced audience planning, and the use of Open Intelligence (AI tool).
•Design highly personalised customer journeys, implementing innovative conversational marketing and loyalty programs that foster long-term brand advocacy.
•Partner with integrators, media partners, and broader capability teams to proactively identify digital engagement opportunities and ensure seamless CRM integration across all brand touchpoints.

Key Requirements

•5+ years of proven strategy experience in a digital agency, CRM/direct marketing agency, or working internally for a well-known platform or brand.
•Deep, proven specialization in designing and executing CRM strategies, loyalty programs, and conversational marketing (specifically utilising WhatsApp Business Platform/APIs).
•Experience with first-party data strategies, audience segmentation, and leveraging data/insights tools (experience with Open Intelligence or equivalent enterprise CDPs/DMPs is a plus).
•Experience working for top drawer brands and with senior stakeholders or in a senior client-facing role.
•Strong experience working alongside other teams (creative, media, tech) delivering fully integrated marketing solutions.

Experience:5+ yearsAdvertisingCrmDigital marketingAfrica

Skills:CommunicationStakeholder managementLeadershipTeam collaborationProblem-solving

Languages:English

Tech Stack:WhatsApp Business PlatformAPIsOpen IntelligenceCDPDMP

Company Brief

Ogilvy

Global advertising, marketing, and public relations agency offering brand strategy, creative services, digital marketing, media planning, and customer experience solutions for multinational clients across industries.

Industry: Advertising Media Groups

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: New York, United States

Founded: 1948

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Ogilvy

4 weeks ago

Snr Digital Strategist: CRM/WhatsApp Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Johannesburg

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Be the voice of CRM and direct-to-consumer strategy for our client’s brands you represent for continental Africa, supporting the leadership team, end-to-end teams and client services in delivering groundbreaking and effective consumer engagement strategy.
•Elevate our client’s consumer engagement and loyalty by developing and executing advanced CRM strategies, leveraging owned platforms and WhatsApp as core direct-to-consumer channels.
•Drive strategies powered by strategic first-party data collection, advanced audience planning, and the use of Open Intelligence (AI tool).
•Design highly personalised customer journeys, implementing innovative conversational marketing and loyalty programs that foster long-term brand advocacy.
•Partner with integrators, media partners, and broader capability teams to proactively identify digital engagement opportunities and ensure seamless CRM integration across all brand touchpoints.

Key Requirements

•5+ years of proven strategy experience in a digital agency, CRM/direct marketing agency, or working internally for a well-known platform or brand.
•Deep, proven specialization in designing and executing CRM strategies, loyalty programs, and conversational marketing (specifically utilising WhatsApp Business Platform/APIs).
•Experience with first-party data strategies, audience segmentation, and leveraging data/insights tools (experience with Open Intelligence or equivalent enterprise CDPs/DMPs is a plus).
•Experience working for top drawer brands and with senior stakeholders or in a senior client-facing role.
•Strong experience working alongside other teams (creative, media, tech) delivering fully integrated marketing solutions.

Experience:5+ yearsAdvertisingCrmDigital marketingAfrica

Skills:CommunicationStakeholder managementLeadershipTeam collaborationProblem-solving

Languages:English

Tech Stack:WhatsApp Business PlatformAPIsOpen IntelligenceCDPDMP

Company Brief

Ogilvy

Industry: Advertising Media Groups

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: New York, United States

Founded: 1948

Website LinkedIn