Social Media Manager Germany

Philips
United Kingdom
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 5+ yearsSkills: ["Communication","Presentation","Collaboration","Creativity","Project management"]

Lead Philips' TikTok social media strategy for Germany, overseeing content creation, paid campaigns, and performance insights. Collaborate with marketing teams, agencies, and partners to drive full-funnel activation, content planning, and optimization, while building capability across the organization and ensuring strong cross-functional execution.

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Philips
Philips
5 months ago

Social Media Manager Germany

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Last checked: 17 hours agoStatus: Live

Job Summary

Lead Philips' TikTok social media strategy for Germany, overseeing content creation, paid campaigns, and performance insights. Collaborate with marketing teams, agencies, and partners to drive full-funnel activation, content planning, and optimization, while building capability across the organization and ensuring strong cross-functional execution.
Location: United Kingdom
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Content briefing, planning & creation: identify and brief content needs across the funnel; create and optimize content (agency and in-house); own content calendar creation and alignment with marketing teams and agency partners
  • •Campaign briefing, planning, activation & optimization: annual and quarterly TikTok campaign planning covering paid, handle and earned; oversee briefing and sampling for affiliates and creators; support TikTok live planning and activation; drive optimization and provide performance reporting
  • •Training and Capability Building: stay up to date with platform developments and social trends; lift activation standards through collaboration; be the point of contact for agency training
  • •Collaboration: work with marketing teams, media agencies and TikTok partners to drive best-in-class consumer experience; coordinate with TSP and retail teams
  • •Office collaboration and delivery: ensure in-person collaboration as required (office-based role) and participate in cross-functional reviews

Key Requirements

  • •Over 5 years of experience in Digital Marketing/Media
  • •Deep expertise in full social ecosystem; paid, organic, influencer, commerce
  • •Passion for content with experience in content briefing, planning and optimization
  • •Agency incl TSP management is a plus
  • •German Native; Business Fluent in English – a must
Experience:5+ yearsDigital marketingSocial mediaTikTokInfluencer marketingAffiliates
Skills:CommunicationPresentationCollaborationCreativityProject management
Languages:GermanEnglish
Tech Stack:TikTokPaid mediaInfluencer marketingAffiliatesContent creation

Company Brief

Philips
Global health technology company focusing on diagnostic imaging, patient monitoring, and consumer health products. Philips develops medical devices, healthcare informatics, and solutions to improve patient care and personal well-being.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 1891
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn