Product Marketing Sr. Lead

Salesforce
Seattle, Chicago
Workplace: HybridFull timeUSD 143,400 - 216,900 annuallyFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Cross-functional collaboration","Storytelling","Data-driven mindset","Organizational skills","Executive communication"]

Own strategic co-marketing initiatives with Salesforce’s top technology partners (e.g., Google, AWS, Anthropic, OpenAI), driving joint go-to-market strategy, integrated messaging, and thought leadership content. Lead customer story programs, campaign and digital activation, and partner-facing event support across major flagship events. Manage quarterly planning and reporting on pipeline, consumption, and content performance while aligning across Product Marketing, Corporate Communications, Brand, Digital, and partner teams.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Salesforce
Salesforce
1 day ago

Product Marketing Sr. Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own strategic co-marketing initiatives with Salesforce’s top technology partners (e.g., Google, AWS, Anthropic, OpenAI), driving joint go-to-market strategy, integrated messaging, and thought leadership content. Lead customer story programs, campaign and digital activation, and partner-facing event support across major flagship events. Manage quarterly planning and reporting on pipeline, consumption, and content performance while aligning across Product Marketing, Corporate Communications, Brand, Digital, and partner teams.
Location: Seattle, Chicago
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop joint go-to-market strategy and messaging frameworks for strategic product partnerships, aligning Salesforce products with partner platforms.
  • •Create and coordinate thought leadership content with partner teams, including internal SME review and partner approvals.
  • •Own the joint customer story pipeline, partnering with AEs and partner counterparts to secure approvals and produce multi-format assets.
  • •Plan and execute integrated co-marketing campaigns, partnering with digital, demand gen, and social teams for activation tied to launches and key moments.
  • •Support flagship events by developing event content, sourcing/prepping customer speakers, and producing event materials.

Pay and Benefits

Salary: USD 143,400 - 216,900 annually
Perks:Health InsuranceDentalVisionPaid Parental401k

Key Requirements

  • •8-10 years of experience in product marketing, partner marketing, field marketing, integrated campaigns, or go-to-market roles (B2B SaaS or cloud technology background preferred).
  • •Experience working with hyperscaler/cloud partner ecosystems such as AWS, Google Cloud, Microsoft Azure (or equivalent).
  • •Strong content creation skills to develop messaging frameworks, sales plays, customer narratives, and thought leadership/event content.
  • •Exceptional storytelling ability to translate complex technical co-integrations into clear, differentiated, customer-relevant value propositions.
  • •Data-driven mindset to set, track, and report on measurable marketing metrics tied to pipeline and consumption goals.
Experience:8-10 yearsB2B SaaSCloud technologyPartner marketingGo-to-marketAI ecosystem
Skills:Cross-functional collaborationStorytellingData-driven mindsetOrganizational skillsExecutive communication
Tech Stack:AgentforceData CloudSlackAWS MarketplaceAmazon BedrockGoogle CloudVertex AIGeminiBigQueryMCPZero CopyLLMsAIOpenAIAnthropic

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor