Campaign Management Professionals

Trendyol
Istanbul
Workplace: HybridFull timeFunction: Communications, PR & CommunityExperience: 3-5 yearsSkills: ["Team collaboration","Adaptability","Data literacy","Business acumen","Multi-tasking"]

Design and execute end-to-end customer lifecycle and campaign strategies for TrendPay/TrendFinance, driving acquisition, retention, and churn prevention. Optimize reward redemptions and campaign efficiency by analyzing user behavior, friction points, and CTR vs. conversions. Own the promotional budget with daily operational/financial tracking and forecasting, manage campaign lifecycles and testing, and collaborate with Product, Legal, MarComm, and CRM teams to ensure compliant launches and strong post-launch performance.

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FursaFursa
Trendyol
Trendyol
2 days ago

Campaign Management Professionals

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Job Summary

Design and execute end-to-end customer lifecycle and campaign strategies for TrendPay/TrendFinance, driving acquisition, retention, and churn prevention. Optimize reward redemptions and campaign efficiency by analyzing user behavior, friction points, and CTR vs. conversions. Own the promotional budget with daily operational/financial tracking and forecasting, manage campaign lifecycles and testing, and collaborate with Product, Legal, MarComm, and CRM teams to ensure compliant launches and strong post-launch performance.
Location: Istanbul
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community

Key Responsibilities

  • •Design and execute comprehensive customer lifecycle strategies focused on acquisition, retention, and churn prevention.
  • •Drive revenue growth by analyzing user behavior and implementing targeted communications to maximize reward redemptions and customer activity.
  • •Identify underperforming segments or missed targets and pivot strategy by launching referral programs, reactivation campaigns, or seasonal events.
  • •Optimize the customer journey by analyzing friction points, aligning with Customer Service to resolve inquiries, and maintaining a seamless user experience.
  • •Own promotional budget and campaign performance: monitor daily projections, forecast impact, track CAC/ROI/conversion and redemption rates, manage end-to-end campaign lifecycles, and coordinate launches with Product, Legal, MarComm, and CRM teams.

Pay and Benefits

Perks:Health InsuranceLearning BudgetMeal Allowance

Key Requirements

  • •3-5 years in Growth Marketing, CRM, Lifecycle Management, or Revenue Management, ideally in fintech, banking, e-commerce, or a fast-paced tech company.
  • •Strong data literacy: track conversion funnels, monitor KPIs, and use analytics tools.
  • •Comfort managing numbers and daily costs, assisting with monthly forecasts, and identifying cost-saving opportunities.
  • •Proven ability to manage multiple tasks across campaign planning and operational execution, including contract follow-ups and creative asset delivery.
  • •Good business acumen and curiosity about the business, competition, and growth opportunities.
Experience:3-5 yearsFintechBankingE-commerce
Skills:Team collaborationAdaptabilityData literacyBusiness acumenMulti-tasking

Company Brief

Trendyol
Trendyol is a leading Turkish e-commerce marketplace offering fashion, electronics, home goods, and groceries. It operates a large logistics network and consumer-facing apps, serving millions of customers across Turkey and expanding regionally.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Private Equity Backed
Headquarters: Istanbul, Turkey
Founded: 2010
WebsiteLinkedIn