Senior Product Manager, Ads Quality

Instacart
Ontario, Alberta, British Columbia, Nova Scotia
Workplace: RemoteFull timeCAD 165,000 - 174,000 annuallyFunction: Product ManagementExperience: 2+ yearsSkills: ["Analytical skills","Technical communication","Cross-functional collaboration","Decision-making under uncertainty","Experimentation and iteration"]

Own the product vision and roadmap for Ads Quality systems that govern auction mechanics, marketplace balance, and signals used for ad ranking and relevance across Instacart’s retail media network. Partner with ML and ads engineers to translate model outputs into clear requirements and measurable outcomes, define success metrics, and accelerate experimentation velocity while maintaining rigor and integrity in a fast-evolving data-rich environment.

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FursaFursa
Instacart
Instacart
1 month ago

Senior Product Manager, Ads Quality

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own the product vision and roadmap for Ads Quality systems that govern auction mechanics, marketplace balance, and signals used for ad ranking and relevance across Instacart’s retail media network. Partner with ML and ads engineers to translate model outputs into clear requirements and measurable outcomes, define success metrics, and accelerate experimentation velocity while maintaining rigor and integrity in a fast-evolving data-rich environment.
Location: Ontario, Alberta, British Columbia, Nova Scotia
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own the product vision and roadmap for ads quality systems, including auction mechanics, marketplace balance, and signals governing ad ranking and relevance.
  • •Drive strategy and execution to increase experimentation velocity by designing frameworks that enable faster test/learn/iterate cycles without sacrificing rigor or integrity.
  • •Partner hands-on with machine learning and ads engineers to translate ML model outputs and auction dynamics into product requirements, hypotheses, and measurable outcomes.
  • •Define and track success metrics for ads quality, balancing advertiser performance, shopper experience, and marketplace health.
  • •Operate effectively in a fast-paced environment with shifting priorities and frequent new data to make good decisions under uncertainty.

Pay and Benefits

Salary: CAD 165,000 - 174,000 annually
Equity and Bonus:Equity
Perks:Equity Grant

Key Requirements

  • •2+ years of product management experience in online advertising, ad tech, or a closely related domain, including understanding auction mechanics, bidding systems, or ad quality signals.
  • •2+ years of experience working directly with machine learning teams or ML-driven products, including substantive technical conversations about model design, evaluation, and tradeoffs.
  • •Proven track record defining and executing product roadmaps in complex, data-rich environments with multiple cross-functional stakeholders.
  • •Strong analytical skills using data to inform product decisions, measure impact, and design experiments.
  • •Experience working with ML-driven products in production environments, including relevance scoring, auction optimization, or quality filtering.
Experience:2+ yearsOnline advertisingAd techRetail mediaML-driven products
Skills:Analytical skillsTechnical communicationCross-functional collaborationDecision-making under uncertaintyExperimentation and iteration
Languages:English
Tech Stack:Machine learningML-driven productsLarge language models (LLMs)

Company Brief

Instacart
Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn