Senior Marketing Analyst

inDrive
Almaty
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Communication","Analytical thinking","Data-driven decision making"]

Drive acquisition and media analytics by evaluating marketing campaign performance across channels, building automation to improve channel efficiency, and running A/B tests to measure impact on messaging, creatives, targeting, and product changes. Forecast outcomes to support marketing budget planning, perform incrementality and attribution analyses, and refine analytical logic for user segmentation and behavioral triggers. Partner with data engineering and marketing teams to improve pipelines and data quality.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
inDrive
inDrive
17 hours ago

Senior Marketing Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Drive acquisition and media analytics by evaluating marketing campaign performance across channels, building automation to improve channel efficiency, and running A/B tests to measure impact on messaging, creatives, targeting, and product changes. Forecast outcomes to support marketing budget planning, perform incrementality and attribution analyses, and refine analytical logic for user segmentation and behavioral triggers. Partner with data engineering and marketing teams to improve pipelines and data quality.
Location: Almaty
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Evaluate marketing campaign performance across acquisition channels (e.g., Google, Meta, TikTok, OOH) to measure impact.
  • •Build automated tools to improve channel efficiency and support user acquisition.
  • •Design and analyze A/B tests to assess effects of messaging, creatives, targeting, and product changes.
  • •Forecast outcomes to contribute to marketing budget planning and optimize channel incrementality.
  • •Partner with data engineering and marketing teams to improve data pipelines and maintain data quality.

Pay and Benefits

Perks:MentoringLearning BudgetLanguage CoursesVolunteering

Key Requirements

  • •3+ years of experience in marketing, product, or growth analytics roles.
  • •Strong understanding of performance channels and user acquisition.
  • •Strong SQL skills.
  • •Experience with statistical analysis, A/B testing, incrementality measurement, and attribution modeling.
  • •Ability to communicate complex findings clearly for business stakeholders.
Experience:3+ yearsMarketing analyticsProduct analyticsGrowth analyticsUser acquisition
Skills:CommunicationAnalytical thinkingData-driven decision making
Tech Stack:SQLPythonRTableauLookerA/B testing

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn