Growth Marketing Performance Manager (Germany) - deutschsprachig

iwoca
Berlin
Workplace: OnsiteFull timeEUR 45,000 - 65,000 annuallyFunction: Marketing & GrowthSkills: ["Analytical","Problem-solving","Collaboration","Attention to detail","Communication"]

Lead the growth of iwoca's German market by building and scaling a diverse online channel mix beyond paid search and social. Own end-to-end channel launches, establish measurement infrastructure, optimize landing pages for high-quality leads, and collaborate with design, compliance, and external partners to drive recurring performance improvements.

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iwoca
iwoca
2 months ago

Growth Marketing Performance Manager (Germany) - deutschsprachig

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Last checked: 1 hour agoStatus: Live

Job Summary

Lead the growth of iwoca's German market by building and scaling a diverse online channel mix beyond paid search and social. Own end-to-end channel launches, establish measurement infrastructure, optimize landing pages for high-quality leads, and collaborate with design, compliance, and external partners to drive recurring performance improvements.
Location: Berlin
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and scale a diverse online channel mix for the German market, including native ads, Reddit ads, and LinkedIn ads, with end-to-end ownership from KPI setup to budget.
  • •Lead direct placements with publishers, managing commercial relationships, negotiations, and performance.
  • •Own conversion-rate optimization on paid landing pages, design a testing roadmap, and transform traffic into leads.
  • •Act as project lead for new channel launches, coordinating with design, compliance, and copywriting for long-term rollout.
  • •Improve processes and implement AI tools to streamline workflows, maintain high performance across established channels, and ensure data-driven decision making.

Pay and Benefits

Salary: EUR 45,000 - 65,000 annually
Perks:SabbaticalGym MembershipDeutschlandticketPensionPaid LeaveHealth Insurance

Key Requirements

  • •3–5 years practical performance marketing experience beyond paid search and paid social, with proven ability to build and scale at least one channel from an early stage (e.g., Native Ads, LinkedIn Ads, Reddit Ads, direct placements, programmatic or affiliate).
  • •Fluent in German (essential for the German market) and fluent in English (business language).
  • •Experience in fintech, lending, or another regulated industry.
  • •Strong analytical skills; ability to translate campaign data into clear decisions and recommendations.
  • •Experience designing and executing A/B tests with a solid understanding of test design and statistical significance.
Experience:FintechLendingRegulated industryGermany
Skills:AnalyticalProblem-solvingCollaborationAttention to detailCommunication
Languages:GermanEnglish
Tech Stack:Google AnalyticsA/B testingHeatmapsLinkedIn AdsNative AdsReddit AdsTaboolaOutbrainLanding page optimization

Company Brief

iwoca
iwoca provides fast, tech-driven credit and working capital solutions for small and medium-sized enterprises in the UK and Germany, using automated underwriting and partner integrations to deliver loans, invoice finance and payment products.
Industry: Lending
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 4.6
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